Corona beer reaches beachgoers with custom audio campaigns, increases brand relevancy scores.
New Zealand Media and Entertainment (NZME), a leading media company with a wide array of digital audio content across the iHeart platform and MediaCom.
Scaling Podcast Advertising Starts with Confidence
Podcasting already has scale. The audience is there, engagement is strong, and it continues to be brand safe. What’s not fully there yet is buyer confidence. A significant portion of inventory still goes underutilized, not because it lacks value, but because advertisers don’t always feel confident in how content is evaluated. That’s what tends to...
The Future of Podcast Advertising: 3 Takeaways From SXSW and Podcast Movement Evolutions
I just got back from SXSW and Podcast Movement Evolutions in Austin, and pretty quickly, it hit me: everyone has their own take on where podcasting is going. But between panels, random hallway chats, and waiting in line for coffee, a few themes kept surfacing. Podcasting doesn’t really feel like this niche, performance-only channel anymore....
How Relevance Shapes Audio Advertising Performance
From podcasts in the morning to streaming at the gym to connected devices at home, listening is continuous, but a lot less predictable than it used to be. What’s changed isn’t just where audio happens. It’s who’s listening and how they respond. Today’s audience spans generations, but younger, more diverse, and more global listeners are...
Barometer and AdsWizz Unlock Scale Through Episode-Level Context
Podcast advertising has reached a level of maturity that demands more advanced infrastructure, but some of the systems supporting it still haven’t caught up. Global podcast ad spend is forecasted to reach roughly $5.5 billion by 2026, making podcasting one of the fastest-growing advertising channels. Yet many brands still struggle to scale podcast investment because...
