Brand safety is often associated with advertisers, but it’s also very much a publisher’s concern. Publishers are brands; thus, they must ensure that the ads displayed on their platforms align with their values. Improper ad placement on a publisher’s platform would incur a negative perception from the audience, who could turn away from that publisher,...
In a 2021 survey taken by adult consumers from the United States, 78% of respondents strongly or somewhat agreed that marketers should be troubled by their ads appearing next to harmful content on a website or app. So, it should go without saying that negative associations with published content can degrade a marketer’s brand equity:...
In August 2022, Podcast Movement returned to Dallas, the city where it all began in 2014! AdsWizz and Simplecast joined thousands of passionate podcasters and industry professionals worldwide for the industry's biggest conference and gathering for the podcast community. In their "Podcast Monetization 101 (It's Not Just Ads)" session, Justine Benjamin, Head of Marketing at...
On Tuesday, August 23 - Thursday, August 26, 2022, Podcast Movement returned to the city where it all began in 2014: Dallas! AdsWizz and Simplecast joined the SXM Media team and thousands of passionate podcasters and industry professionals from around the world under one roof to learn, grow professionally, and, most importantly, evolve and improve...
AdsWizz Gets Loud on the French Riviera AdsWizz was back at Cannes 2022 to reunite with the best minds in media and audio to share how we’re innovating the future of the industry. If you missed the event, you can relive our sessions below. A Look Into the Shifts Shaping Programmatic Advertising (with Women in...
Podcast Movement Returns to the City Where It All Began Tuesday, August 23 - Thursday, August 26, 2022 Sheraton Dallas Hotel | 2400 North Olive Street Dallas, Texas 75201 Here we come, Dallas! Come hang out with the AdsWizz, Simplecast, and SXM Media teams, where we’ll be joining thousands of passionate podcasters and industry professionals from...
Brand new listeners are herding to podcasts daily, and popularity is higher than ever, attracting millions of people every month. According to The 2022 Podcast Trends Report – a joint report from AdsWizz, Simplecast, and SXM Media, SXM Media’s podcast audience grew 123% in the past year, culminating in 300,000 years worth of listening in...
Audio tech innovators, Say It Now, hosted AdsWizz at the 2022 Cannes Lions for some compelling panels in partnership with A Million Ads, Octave Audio, Tremor Video, and The 7 Stars. Watch below for videos featuring Justine Benjamin, Vice President, Global Marketing, and Zac Pinkham, Vice President, Demand. The View From The Supply Side AdsWizz -...
AdsWizz & Simplecast Pump Up the Volume at Podcast Show UK 2022 At this year’s Podcast Show UK 2022 in London, independent podcast creators, established industry professionals, and business leaders came together to motivate, influence, and support critical visions of unprecedented growth and change in the podcast industry. AdsWizz and Simplecast were front and...
Innovation as a Tool Solving Challenges in Audio Marketing At this year’s Advertising Week Europe 2022 in London, many great minds and thought leaders from brands, agencies, media, and technology businesses came together for this hybrid event to coalesce around the most pertinent issues in advertising. Our very own Ella Kerr-McCutcheon, Director, Business Development, EU,...