You thought you knew podcasting. Welcome to the new new. Get a fresh take on everything you need to know about this rapidly evolving industry. 2021 was a milestone year for podcasts that reached new heights, shifted demographics, put a spotlight on content, and pushed the boundaries of ad technology. Our data and insights were...
Sometimes it can be difficult to know what’s what when it comes to digital audio advertising, especially with so many misconceptions out there about its effectiveness. Many brands and advertisers may not be fully aware of innovations in the audio space that make it a key player in any well-rounded advertising strategy. So, we’d like...
If you didn’t catch our lunch presentation at Podcast Movement 2021 in Nashville, TN, we hosted industry leaders in a fireside chat, learning about how they leverage Simplecast’s creator tools and AdsWizz podcast monetization capabilities to reach their goals, and what they have learned along the way. Watch the recording below to glean insights around...
After a 3-month intensive work period, AdsWizz has completed the ACPM audience certification for digital radio streams. ACPM is a third-party measurement company based in France. Through a direct, real-time connection with the ACPM, AdsWizz is now able to support all their publishing partners with certification of their streaming radio broadcasts. By doing so, this gives advertisers...
How Creativity and Technology Combine to Create Relevant, Contextual and engaging ad experiences On June 24, 2021, AdWizz joined the third annual Future of Audio event to discuss how creativity and technology combine to create relevant, contextual and engaging ad experiences. Featuring AdsWizz VP of EU Demand, Zac Pinkham, our session highlighted how digital audio...
By Zac Pinkham, Vice President of Demand, Europe From the moment we wake to the moment we sleep, we immerse ourselves in audio. During the pandemic, most media channels saw consumption increases and audio, in particular, enjoyed significant growth. Within the UK, 25.1BN music streams were added as people looked for entertainment, companionship, and distraction...
In case you missed it, we partnered with Octave Audio at the 2021 RAIN Global Audio Evolution Summit on May 20th, 2021. You can watch our full presentation on-demand for a look into case studies demonstrating how audio works across the funnel, how powerful the combination of social and audio can be, and lastly how...
It was a great pleasure to return for another IAB Podcast Upfront and shed light on what is happening in the realm of programmatic buying, automated host-read ads, contextual and brand-safe targeting, and audio attribution. The 2021 IAB Podcast Upfront took place from May 11-13 for three days of digital audio content from some of...
We had a blast at this year’s On Air Fest, where we moderated two panels for lively conversations around monetization solutions for podcasters and the power of audio for independent creators. On Air Fest is the premier cultural event for audio creatives and inspired listeners, bringing together an expansive range of emerging and established voices...
In the pre-pandemic world, the time that most people turned to a podcast was during their morning or evening commute, so when the pandemic hit, the initial assumption was that we would see a decrease in audiences. In fact, the opposite was true. No longer confined to rush hour, consumers are turning to podcasts more...