During lockdown, people started listening to podcasts more frequently and for longer. With the world becoming increasingly virtual and screen-based, it’s only natural that people would turn to audio. Earlier this month, AdsWizz CEO Alexis van de Wyer presented at the 2020 IAB Podcast Upfronts, sharing insights on podcast advertising and listening trends, including growth,...
Category: Blog
AdsWizz Raises the Bar for Podcast Ad Buying
From the steady increase of monthly podcast listeners (currently at 104M Americans), to the 48% increase in ad revenue year-over-year –– podcasts are one of the biggest growth opportunities for publishers and advertisers. As long time supporters of this valuable and engaging platform, we continue to invest in and break ground with our podcast tech. With that,...
Tapping Into the Podcast Opportunity with Scalable, Brand Safe Solutions
Q&A with Comscore and AdsWizz Co-Founder & CTO, Bruno Nieuwenhuys With more than 67 million Americans listening to podcasts on a weekly basis*, podcasts represent one of the fastest growing channels within advertising, and rightly so. Podcasts listeners are educated, wealthy and engaged with timely, world events and topics. As brand advertisers turn to...
Get on Their Frequency: How Brands Can Leverage Digital Audio Advertising in the New Normal
The impacts of COVID-19 have been far-reaching causing consumer habits and routines to change with the unknowns. As uncertain times continue, brands have a unique opportunity to connect with their audiences in a positive way, to serve as a trusted voice, and to enhance the daily lives of consumers. AdsWizz partners closely with agencies,...
AdsWizz and OMGP UK Win The Drum Europe 2020 Award for Most Effective Programmatic Media Partnership
We’re thrilled to share that AdsWizz and OMGP UK have been honored with The Drum Europe 2020 Digital Advertising Award for the Most Effective Programmatic Media Partnership! This award rewards the best in the programmatic and ad-tech industry, and we were selected over Google, The Trade Desk, Accenture and other outstanding nominees. OMGP UK and AdsWizz...
Why Buying Podcast Advertising is a Smart Move in Today’s World
Over the past few years, podcasts have exploded in accessibility and popularity, providing the public with an endless stream of listening options. And as we continue to hunker down in our homes, everyone is spending even more time consuming media, including podcasts. Listening to podcasts has increased during the pandemic — by as much as...
New AdsWizz Whitepaper: Podcast Advertising in a Programmatic World — A Primer for Agencies
Most people don’t ask, “What’s a podcast?” anymore … instead they ask, “What podcasts are you listening to right now?” It’s a sign of the times and the growing prominence of long-form talk radio. Bursting onto the scene in a big way in 2014 with Sarah Koenig’s addictive podcast Serial, this form of media is...
Pandora, AdsWizz Earn TAG ‘Certified Against Fraud’ Seal
Both Companies Committed to Combat Fraudulent, Invalid Traffic for the Digital Audio Advertising Industry San Mateo, CA (December 18, 2019) – After over a year’s efforts, Pandora, working closely with AdsWizz, has been awarded the TAG “Certified Against Fraud” Seal by the Trustworthy Accountability Group. The TAG seal has become a baseline expectation for fraud...
AdsWizz Earns Multiple Awards for Best Programmatic Technologies
We are thrilled to share that we were honored with not one, but three top awards at The Drum Digital Advertising Awards and Digiday Technology Awards galas held in New York on November 13 and 14 respectively. These awards reward programmatic performance and give recognition to the best in the programmatic and ad-tech industry. We’re...
AdsWizz Together with Spark and AI Music, Wins Best Media Elements/Audio OMMA Award
For over 10 years, the OMMA Awards (Online Marketing Media and Advertising) has honored agencies and advertisers credited with pushing the potential of digital advertising. So, we were absolutely thrilled to learn this week that we won OMMA’s Media Elements/Audio award, along with partners Spark Foundry and AI Music. We were also named finalists in the Programmatic Creative...