Don't miss this article in The Drum by Rowan Hamill, Director of Business Development, UK! Podcast audiences in the UK have grown well beyond the niche many marketers still picture. But while listener habits have changed, plenty of media plans haven't. This article explores why brands need to rethink how they approach podcast advertising and...
First-party data continues to shape how publishers approach audience engagement and monetization. It already powers display, video, and programmatic, but audio has stayed largely disconnected from those workflows. If you’re a publisher already using Permutive, you can now activate your first-party audience segments in audio through AdsWizz, with no new infrastructure required. Audio is a...