Podcasting has gone mainstream. What started as a niche medium is now a global audio powerhouse, with over 500 million listeners and more than 4.5 million shows. Although podcast audiences have grown significantly, monetization has not always kept up at the same pace. Many publishers continue to encounter challenges such as unsold inventory, underperforming campaigns,...
Category: HomeLeft
Turning Listeners Into Customers: The Podcast Strategy Every UK Brand Needs
Take a look at this new piece in The Drum by Bianca Stanescu, Senior Director, Product Marketing! Podcasting in the UK is now mainstream, with 39% of adults listening weekly, nearly matching the US. This marks a clear shift in media habits as audiences choose content intentionally and expect relevance. Traditional ads don't cut it...