Podcasting has always been personal. That feeling of connection, hearing a host’s voice, spending time with ideas that matter—it’s what has attracted audiences in from the start. But as podcasting continues to grow and evolve, so have the ways people discover new shows. According to Edison Research’s Infinite Dial, 33% of weekly podcast listeners in...
If you’re investing in digital audio this year, the real question isn’t whether to buy it. It’s how. Should you either embrace the intimacy of podcasts or the scale of streaming audio? Each offers distinct advantages, and the right mix can determine whether your campaign builds awareness, drives consideration, or both. The opportunity is undeniable....