Two days at DMEXCO 2025 in Cologne showed what the industry has been sensing for a while. Audio has become one of the most dynamic and culturally relevant parts of the media mix, and the energy in the halls and focus of the conversations made it clear that it now sits at the center of...
The era of hyper-targeted ads isn’t fading—but it is transforming. As consumers demand more control over their personal data, privacy and trust are the new currency in digital advertising. For brands invested in digital audio, this shift opens up new opportunities—not just to comply, but to build deeper trust with listeners. Let’s explore how to...