Advertisers aren’t questioning the value of audio anymore. This channel works, and everyone knows it. Recent insights from Edison Research show that digital and streaming audio now reaches 76% of Americans aged 12 and up, and 158 million people in the US listen to podcasts every month. With an audience that large, the real challenge...
Audio plays a different role in people’s lives than most media. Listeners bring streaming music, podcasts, news, and talk shows into their routines. A drive across town. A morning run. A few quiet minutes before bed. Beyond just entertaining, audio accompanies people. And it works: a 2025 Sounds Profitable study found that podcast advertising drives...