Chicago, IL – February 11, 2021 – Centro (https://www.centro.net), a global provider of advertising technology, today announced an integration of its Basis platform with AdsWizz (https://www.adswizz.com), the leader in digital audio advertising solutions. The integration gives programmatic buyers using Basis access to over 200 million monthly uniques, spanning across podcast and digital radio, by enabling them…
Category: Platform Updates
AudioGO Self-serve Audio Advertising Platform Now Features In-app Banner Design Using Canva
Integration Makes it Even Easier for Small Audio Buyers to Run Campaigns Locally San Mateo, CA, (Dec 03, 2020) – Today, AudioGO, the self-serve digital audio ad buying service from AdsWizz, announced an integration with Canva, the world’s fastest growing design platform. The integration enables AudioGO advertisers to easily create display ads with Canva’s graphic design platform...
AudioGO Emerges from Public Beta with New Features Designed for Easy Audio Ad Buying
Self-Serve Audio Ad Solution Seeing 70% Increase in Active Advertisers San Mateo, CA, (August 19, 2020) – Today, AudioGO, the self-serve audio ad buying service from SiriusXM-owned AdsWizz, announced that it is emerging from public beta with several new features designed to support smaller buyers looking to capitalize on increasing audio consumption. Digital audio listening has...
SiriusXM Acquires Podcast Management and Analytics Platform Simplecast
With SiriusXM AdTech Subsidiary AdsWizz, Acquisition Enables End-to-End Offering for Podcasters on One Platform, from Creation to Monetization New York, NY, (June 17, 2020) – SiriusXM announced today the acquisition of Simplecast, a leading podcast management platform that enables podcasters to publish, manage, and measure their content. The Simplecast solution, paired with the award-winning monetization platform...
AdsWizz Adds Dynamic Creative Optimization Capabilities to its Audio Advertising Platforms
Allows Audio Advertisers to Incorporate Near-Infinite Data Points to Truly Personalize Their Messages San Mateo, CA, (May 6, 2020) – Today, AdsWizz, the leading global technology provider for digital audio advertising solutions, announced the launch of Dynamic Creative Optimization (DCO) for audio, a new capability on its AudioMatic and AudioServe platforms. The new DCO feature...
AdsWizz Launches New Automated Podcast Buying Capabilities on its Programmatic Platform
New AudioMatic Features Enable Automated Host-Read Ad Campaigns and Brand Safe Audience Buys San Mateo, CA (March 26, 2020) – Today, AdsWizz, the leading global technology provider for digital audio advertising solutions, announced new features within AudioMatic, its audio-centric programmatic buying platform, to enhance podcast planning and buying for large agencies. The new features,...
Pandora, AdsWizz Earn TAG ‘Certified Against Fraud’ Seal
Both Companies Committed to Combat Fraudulent, Invalid Traffic for the Digital Audio Advertising Industry San Mateo, CA (December 18, 2019) – After over a year’s efforts, Pandora, working closely with AdsWizz, has been awarded the TAG “Certified Against Fraud” Seal by the Trustworthy Accountability Group. The TAG seal has become a baseline expectation for fraud...
AdsWizz Announces Availability of PodScribe, New Contextual-Targeting Solution for Podcasts
Today, AdsWizz, the leading global technology provider for digital audio advertising solutions, announced the availability of PodScribe, its contextual-targeting solution for podcasts. PodScribe provides valuable targeting and brand safety features for advertisers and enhances monetization for publishers. PodScribe has been in private beta for more than a year and has been tested with leading podcast...
New AdsWizz Software Updates Fully Support RAD Podcast Measurement Framework
AdsWizz Streaming Ad Server and SDK Updates Support and Enhance Remote Audio Data (RAD) Framework, Further Reinforcing RAD as an Industry Standard for Podcast Listening Measurement San Mateo, CA (July 25, 2019) – AdsWizz announced today that the newly released version of its Ad Insertion Software (AIS) fully supports the Remote Audio Data standard (RAD)...
Emerging Tools and Tech that Measure Audio Ad Effectiveness
Explore new ways to measure the impact of digital audio advertising with AdsWizz. Understanding what drives your consumer’s purchases across different advertising channels can be both an art and a science. We’re working hard to make sure it’s also well within your reach. Today’s digital audio listeners interact with brands across many different...