Imagine a listener streaming their favorite podcast when your ad plays immediately after a segment filled with offensive or misleading content. In that instant, your brand risks losing the trust it took years to build. Recent research shows that 75% of respondents believe brand safety has become more critical in the past six months. This...
Category: Tech Blog
Product updates and blog.
Future-Proofing Podcast Campaigns With Predictive Audiences
Brand new listeners are flocking to podcasts daily, and popularity is at an all-time high, drawing in millions every month. Global podcast ad spend is expected to exceed $5.2 billion in 2025, with continued growth projected into 2026—highlighting strong advertiser confidence in the medium. At the same time, the global podcast audience has surged, reaching 550...