Take a look at this new piece in The Drum by Dave Sosson, Senior Manager, Business Development, Programmatic Demand North America!
Podcasts are booming. Smart speakers are everywhere. Streaming is mainstream. But buying by show or platform is no longer enough. It’s not about where your ad runs. It’s about understanding who is listening, what they’re doing, and why that moment matters. Advertisers must shift toward a behavioral, contextual, and moment-driven approach—a strategy rooted in understanding listeners, not just inventory.
