Ever Notice How the Right Song Can Change Your Entire Mood?
Now imagine your ad appearing right then, in sync with that feeling.
With contextual music targeting available across AudioMax, AudioServe, and AudioMatic, advertisers can reach listeners in the moments that matter most.
With three powerful targeting capabilities, advertisers can now move past mood to connect with the real-world context driving the music.
- Dynamic top lineups: Reach listeners tuned in to the top 50 trending songs of the week. You can refine by the songs trending with millennials or Gen Z, depending on your campaign goals.
- Music by activity: Target listeners based on what they’re doing. Whether it’s studying, cooking, gaming, or working out, these segments help you deliver your message when it aligns with their current mindset.
- Music by seasonality: Align your campaigns with real-world cultural and seasonal moments like Pride Month, Halloween, back to school, or Valentine’s Day—times when listeners are already emotionally engaged.
Why This Matters
For advertisers, this means your message reaches people when it’s most likely to resonate. For publishers, it improves monetization by matching inventory to timely, behavior-based signals. Because the targeting is driven by contextual insights from the music itself, it respects user privacy while enabling scale and precision.
These segments are powered by more than 60 million songs, analyzed by machine learning and verified by human experts. It’s a system built on real listening behavior, not guesswork or outdated targeting models.
Key Benefits (So Listen Up)
- Engage listeners when it counts: Match your message to what people are doing or feeling in the moment—from studying to celebrating.
- Boost campaign performance: Drive stronger engagement and completion rates by reaching listeners in meaningful, relevant contexts.
- Maximize monetization: Improve fill rates by syncing inventory with live music behavior.
- Stay current: Reach audiences through trending songs and evolving cultural moments.
- Measure smarter: Use updated reporting tools to see how each segment performs and optimize campaigns with confidence.
Let’s Get Started
It’s easy to find new segments available in Publisher Attributes across AudioMax, AudioServe, and AudioMatic. Simply choose the segments that align with your campaign, and the platform will do the rest. Whether you’re focused on reach, performance, or monetization, these tools are designed to help you make every ad more effective.
Explore the full segment list and start reaching listeners in the moments that matter.
- Want to learn more? For more information, please visit our knowledge base.
- Prefer to talk with a team member? Contact us now.
by Rob Quintiliani, Senior Director, Product Management
