How Audio Adtech Can Help Brands Connect with Diverse Communities

Check out this byline by Justine Benjamin, Head of Global Marketing at AdsWizz.

As Pride Month came to an end, I entered a reflective mode where I considered the relationship between diverse audiences, such as the LGBTQ+ community, audio, and technology; you know, typical marketer thoughts. And as a marketer, an audiophile and someone that identifies as a member of a diverse community, I began to think about the audio ads I receive — the good and the bad — and how technology aided those ads' success or even hindered them.

You see, brands have the power to enhance the listening and ad experience by amplifying diverse voices and fostering inclusivity. And audio advertising technology is the magnetic force that holds it all together.

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