How Interactive Ads Are Shaking Up Audio Ad Technology

Check out this byline by Garrison Dua, VP of Demand, North America!

As new ad formats let listeners interact with their devices, allowing brands to measure this engagement in real-time, the correlation between the listener ad engagement and the time of exposure to have the most impact becomes more evident. From smart speakers to mobile phones, audiences can continue engaging with audio outside the home while conducting everyday activities. 

So what does this look like for advertisers wanting to engage and reach these listeners?

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