Check out this latest piece by Brendan Kelly, Director of Ad Quality, AdsWizz and SXM Media.
The digital audio advertising realm is undoubtedly experiencing a boom. According to Statista, the anticipated annual growth rate in ad spending from 2023 to 2027 is 6.04%, projected to lead to a market volume of approximately US$12.82 billion by 2027. However, this growth is not without challenges. One hurdle is Invalid Traffic (IVT), which can threaten campaign effectiveness and resource allocation.
In this article, Brendan examines the challenges associated with IVT in the digital audio advertising ecosystem and introduces some opportunities to stay ahead of it effectively.