Ad Results Media Case Study
Ad Results Media Ad Results Media drives brand lift with programmatic audio. The situation In the first half of 2026, Ad Results Media (ARM) launched a large-scale audio campaign for...
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The Ad industry is Building Fortresses. Audio Advertising Lives on the Roads Between Them
Check out this article in The Drum by Garrison Dua, VP of Demand, North America. As consolidation reshapes digital advertising, audio is giving buyers something that’s getting harder to find...
How to Build Intelligent Audio Advertising Campaigns
Digital audio ad spending hit $8.4 billion in 2025, and 64% of marketers are increasing their audio budgets this year. But bigger numbers do not automatically translate into better campaigns....
Unlock More Podcast Inventory with Pre-Release Evaluation
Imagine a popular show drops a new episode at 6 a.m. By lunchtime, the biggest wave of listener downloads has already happened, but the episode is still sitting in a...
Why Podcast Brand Suitability Is Becoming Monetization Infrastructure
Podcast advertising is scaling fast, and so is the complexity of monetizing it. If you’ve spent any time talking to publishers and networks lately, you’ve probably noticed the conversation has...
Time to Take a Closer Look at Your Current DSP Strategy
Featured in The Drum by Garrison Dua, VP of Demand, North America at AdsWizz. Many DSPs still approach audio using systems designed for display and screen-based media. But listening behavior...
Audio Days Milan 2026: It’s Time to Rethink How Audio Fits Into Media Strategies
Being a part of AdsWizz Audio Days Milan 2026, what struck me most was how quickly the conversation moved past the basics. No one was asking whether audio works anymore....
How Relevance Shapes Audio Advertising Performance
From podcasts in the morning to streaming at the gym to connected devices at home, listening is continuous, but a lot less predictable than it used to be. What’s changed...
Barometer and AdsWizz Unlock Scale Through Episode-Level Context
Podcast advertising has reached a level of maturity that demands more advanced infrastructure, but some of the systems supporting it still haven’t caught up. Global podcast ad spend is forecasted...
How Demand-Side Platforms Buy and Optimize Audio Inventory
Remember when buying audio ads was simple? Marketers picked drive-time slots, top radio shows, or specialty channels in key markets. Buying audio meant choosing a show, calling a station or...