Being a part of AdsWizz Audio Days Milan 2026, what struck me most was how quickly the conversation moved past the basics. No one was asking whether audio works anymore....
From podcasts in the morning to streaming at the gym to connected devices at home, listening is continuous, but a lot less predictable than it used to be. What’s changed...
Podcast advertising has reached a level of maturity that demands more advanced infrastructure, but some of the systems supporting it still haven’t caught up. Global podcast ad spend is forecasted...
Remember when buying audio ads was simple? Marketers picked drive-time slots, top radio shows, or specialty channels in key markets. Buying audio meant choosing a show, calling a station or...
If you’re investing in digital audio this year, the real question isn’t whether to buy it. It’s how. Should you either embrace the intimacy of podcasts or the scale of...
Digital audio is growing fast. In the US, digital audio ad revenue is projected to approach $8 billion in 2026, underscoring how central streaming and podcast advertising have become to...
Audio publishers are under growing pressure to increase revenue without compromising the listener experience. Advertiser demand for audio is strong, but the way audio is sold has not kept pace...
If previous years were the warm-up, 2025 was the year audio stepped fully into the spotlight. Technology matured, audiences spread across more platforms, and marketers continued using audio as a...
Advertisers aren’t questioning the value of audio anymore. This channel works, and everyone knows it. Recent insights from Edison Research show that digital and streaming audio now reaches 76% of...
Audio plays a different role in people’s lives than most media. Listeners bring streaming music, podcasts, news, and talk shows into their routines. A drive across town. A morning run....