Hit the Right Note With Contextual Music Targeting
Ever Notice How the Right Song Can Change Your Entire Mood? Now imagine your ad appearing right then, in sync with that feeling. With contextual music targeting available across AudioMax,...
Search Results for: contextual
Activate Smarter Audio Advertising With Contextual Targeting
Consumers have caught on to how their data is being used—and they’re tired of it. As traditional targeting methods come under increasing scrutiny, contextual targeting is emerging as the gold...
How First-Party Data and Contextual Targeting Are Transforming Audio Ads in 2025
We’ve all heard it before: third-party data is out, first-party data is in, and contextual advertising is the future. The shift is undeniable; however, many discussions still revolve around the...
Audio Advertising: How Brands Can Build Trust Through Emotional and Contextual Connection
Check out this latest piece published in The Drum by Garrison Dua, VP of Demand, North America, and Daniel Einhorn, Senior Manager, Content Marketing. Audio advertising is experiencing a renaissance...
AdsWizz Announces Availability of PodScribe, New Contextual-Targeting Solution for Podcasts
Today, AdsWizz, the leading global technology provider for digital audio advertising solutions, announced the availability of PodScribe, its contextual-targeting solution for podcasts. PodScribe provides valuable targeting and brand safety features...
Why Your DSP Strategy Falls Short in Audio (And What to Do About It)
Featured in The Drum by Garrison Dua, VP of Demand, North America at AdsWizz. Many DSPs still approach audio using systems designed for display and screen-based media. But listening behavior...
Audio Days Milan 2026: It’s Time to Rethink How Audio Fits Into Media Strategies
Being a part of AdsWizz Audio Days Milan 2026, what struck me most was how quickly the conversation moved past the basics. No one was asking whether audio works anymore....
How Relevance Shapes Audio Advertising Performance
From podcasts in the morning to streaming at the gym to connected devices at home, listening is continuous, but a lot less predictable than it used to be. What’s changed...
Barometer and AdsWizz Unlock Scale Through Episode-Level Context
Podcast advertising has reached a level of maturity that demands more advanced infrastructure, but some of the systems supporting it still haven’t caught up. Global podcast ad spend is forecasted...
How Demand-Side Platforms Buy and Optimize Audio Inventory
Remember when buying audio ads was simple? Marketers picked drive-time slots, top radio shows, or specialty channels in key markets. Buying audio meant choosing a show, calling a station or...