For years, demographics have anchored media planning. They remain a valuable foundation, while today’s campaigns also benefit from a fuller view of the listener. That means understanding the context surrounding...
Ever Notice How the Right Song Can Change Your Entire Mood? Now imagine your ad appearing right then, in sync with that feeling. With contextual music targeting available across AudioMax,...
Consumers have caught on to how their data is being used—and they’re tired of it. As traditional targeting methods come under increasing scrutiny, contextual targeting is emerging as the gold...
We’ve all heard it before: third-party data is out, first-party data is in, and contextual advertising is the future. The shift is undeniable; however, many discussions still revolve around the...
Check out this latest piece published in The Drum by Garrison Dua, VP of Demand, North America, and Daniel Einhorn, Senior Manager, Content Marketing. Audio advertising is experiencing a renaissance...
Today, AdsWizz, the leading global technology provider for digital audio advertising solutions, announced the availability of PodScribe, its contextual-targeting solution for podcasts. PodScribe provides valuable targeting and brand safety features...
Ad Results Media Ad Results Media drives brand lift with programmatic audio. The situation In the first half of 2026, Ad Results Media (ARM) launched a large-scale audio campaign for...
Check out this article in The Drum by Garrison Dua, VP of Demand, North America. As consolidation reshapes digital advertising, audio is giving buyers something that’s getting harder to find...
Digital audio ad spending hit $8.4 billion in 2025, and 64% of marketers are increasing their audio budgets this year. But bigger numbers do not automatically translate into better campaigns....
Imagine a popular show drops a new episode at 6 a.m. By lunchtime, the biggest wave of listener downloads has already happened, but the episode is still sitting in a...