Digital audio ad spending hit $8.4 billion in 2025, and 64% of marketers are increasing their audio budgets this year. But bigger numbers do not automatically translate into better campaigns. The brands seeing the strongest performance aren’t just spending more—they’re running smarter campaigns. Too many campaigns still rely on broad targeting, static creatives, and reach...
If you’re investing in digital audio this year, the real question isn’t whether to buy it. It’s how. Should you either embrace the intimacy of podcasts or the scale of streaming audio? Each offers distinct advantages, and the right mix can determine whether your campaign builds awareness, drives consideration, or both. The opportunity is undeniable....
From the moment you walked into Programmatic I/O 2025 at the New York Marriott Marquis, the energy was unmistakable. Conversations buzzed about automation, AI, and audience targeting, but audio was finally stepping into the spotlight. When Audio Took the Main Stage The energy carried into Turning Up the Volume on Audio Ads, a panel featuring...