Insights From The Future of Audio Europe 2023

In March, AdsWizz took part in The Future of Audio Europe 2023, bringing together speakers from across the continent to shape the future of audio. The event addressed the pressing need for higher reach, superior quality, and enhanced targeting in advertising. Attendees enjoyed insightful discussions, thought-provoking presentations, and networking opportunities, exploring the untapped potential of...

SCA announces AdsWizz agreement across Stitcher and SiriusXM podcasts in Australia

SCA has announced its agreement with AdsWizz to exclusively represent the ad inventory of select Stitcher and SiriusXM podcasts in Australia through SCA’s LiSTNR app and other podcast listening platforms. AdsWizz’s audio advertising technology, combined with SCA’s media sales, is expected to streamline podcast inventory connections, making Stitcher and SiriusXM’s content more easily accessible to...

How Can We Achieve Brand Safety In Podcasting?

Check out this byline by Garrison Dua, VP of Demand, North America! Brand marketers and advertisers are seeing tremendous growth in podcasts globally and want to scale their investments, but they are increasingly concerned their messages could become associated with programs and content not aligned with their brands. Today’s advertisers are operating in a market...

SiriusXM and Comscore Bring Cookie-free Audience Targeting to Podcasts

SiriusXM and media measurement firm Comscore have agreed to bring the latter’s cookie-free targeting tool, Comscore Predictive Audiences, to the audio company’s podcasts and ad tech podcast ecosystem Adswizz. With more targeting capabilities, the audio company is aiming to increase programmatic podcast ad revenue. The deal will let marketers target their audio ads at hundreds...

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