Digital audio is growing fast. In the US, digital audio ad revenue is projected to approach $8 billion in 2026, underscoring how central streaming and podcast advertising have become to modern media plans. For many marketers, though, how ads move from planning to meeting a listener’s ears still feels like a black box. Behind every...
Advertisers aren’t questioning the value of audio anymore. This channel works, and everyone knows it. Recent insights from Edison Research show that digital and streaming audio now reaches 76% of Americans aged 12 and up, and 158 million people in the US listen to podcasts every month. With an audience that large, the real challenge...
Audio plays a different role in people’s lives than most media. Listeners bring streaming music, podcasts, news, and talk shows into their routines. A drive across town. A morning run. A few quiet minutes before bed. Beyond just entertaining, audio accompanies people. And it works: a 2025 Sounds Profitable study found that podcast advertising drives...
Podcasting has always been a medium built on intention. Listeners choose voices they trust, stay for full stories, and engage with a level of focus that most digital formats struggle to capture. That depth of attention continues to drive the growth of podcast advertising around the world. NumberEight’s new report, Global Podcast Advertising Compass, supported by...
When I stepped up to the microphone at The Hoxton Holborn to welcome our guests to Audio Days London 2025, the energy in the room was undeniable. Ninety-plus digital audio leaders, experts, and enthusiasts had gathered, coffees in hand, ready to dig into the future of audio. To break the ice, I asked a simple...
Programmatic advertising has taken over the digital world. It’s fast, automated, and helps advertisers stretch their budgets further. Globally, programmatic now dominates display ads, capturing nearly 90% of all spend in 2025 and accounting for more than 96% of new growth in the category. It also represents nearly three-quarters of connected TV buys. Now advertisers...
Confidence in digital advertising comes from control—control over where ads run, how they perform, and whether they align with brand values. As audio advertising surges in popularity, advertisers and agencies seek greater transparency, stronger brand safety measures, and more refined tools to combat fraud and ensure their message reaches the right audience in suitable environments....
AdsWizz is Transforming Digital Audio Advertising Audio advertising is revolutionizing how brands connect with audiences. In 2025, this vibrant space continues to inspire marketers to move beyond traditional strategies and embrace its disruptive potential. With digital audio advertising spending in North America projected to hit $8 billion by 2028, the medium’s rapid expansion and influence...
Are You Ready to Transform How You Connect with Your Audience? AdsWizz’s enhanced Second Screen retargeting goes beyond simply delivering ads—it creates engaging, influential ad experiences. Combining the immersive power of audio ads with the eye-catching appeal of display ads, this cutting-edge solution extends brand reach, makes messages memorable, and delivers tangible, measurable outcomes. Why...
We recently wrapped up our trip to the MediaPost Planning & Buying Insider Summit in Austin, where AdsWizz was a title sponsor. The event focused on the future of media planning and buying, emphasizing how attention drives strategies across emerging channels. A highlight for us was giving a presentation on making podcast advertising simple and...