What happens when you gather the biggest minds in digital audio under one roof? You get a high-energy, insight-packed, future-focused day that pushes the industry forward. On February 11, 2025, AdsWizz Audio Days Milan brought together brands, agencies, and media professionals to explore the rapidly evolving world of digital audio advertising. Featuring market-shaping data, bold...
Tag: Contextual Relevance
Amplify Your Audio Ads with Location Targeting
Captivating audiences demands going beyond conventional demographic metrics. That’s why we’ve introduced our new eBook, Advanced Targeting in Digital Audio Advertising. This resource delves into cutting-edge, data-driven strategies to help brands forge deeper connections with their listeners. One standout innovation we cover is location targeting—a strategy that redefines accuracy in audio advertising. By honing in on...
Adsplaining Audio Brand Safety for Advertisers
Imagine a listener streaming their favorite podcast when your ad plays immediately after a segment filled with offensive or misleading content. In that instant, your brand risks losing the trust it took years to build. Recent research shows that 75% of respondents believe brand safety has become more critical in the past six months. This...