It’s easy to think of trust as a background requirement rather than a growth lever. Earning and maintaining audience trust through strong privacy practices has become a real differentiator for publishers. In audio advertising, this trust serves as both a competitive advantage and a foundation for sustainable revenue growth. Listeners today expect relevant experiences and...
Impressions used to be enough. Today, they’re not. When management asks about performance, they’re not looking for reach alone. They want proof of impact. Conversions, return on ad spend, and measurable business outcomes now define success. Audio advertising is already driving action. What lags behind is how that impact gets measured. With 77% of digital...
If previous years were the warm-up, 2025 was the year audio stepped fully into the spotlight. Technology matured, audiences spread across more platforms, and marketers continued using audio as a core part of the media mix. Across AdsWizz’s 2025 content, several clear patterns emerged that show how quickly audio advertising is accelerating and where it’s...
When I stepped up to the microphone at The Hoxton Holborn to welcome our guests to Audio Days London 2025, the energy in the room was undeniable. Ninety-plus digital audio leaders, experts, and enthusiasts had gathered, coffees in hand, ready to dig into the future of audio. To break the ice, I asked a simple...
Audio measurement is facing its most dramatic shift in years. The familiar benchmarks that once defined success are no longer enough. Advertisers want more than impressions and CPMs. They want proof that campaigns move the needle on awareness, engagement, and sales. For publishers, that makes this a pivotal moment. Those who can demonstrate audio’s full...
Digital audio has taken its rightful place in the spotlight, trading its background hum for center stage. At SiriusXM Media’s Built with Audio event, its power and potential were on full display. Audio is how people start their mornings, stay motivated at the gym, and discover new perspectives through podcasts. It’s one of the most...
We’re excited to share that AdsWizz has been certified under the IAB Podcast Measurement Guidelines, Version 2.2. This reflects the successful completion of a thorough audit, confirming that our measurement practices continue to meet the highest industry standards. What Is the IAB Podcast Measurement Certification? The Interactive Advertising Bureau (IAB) is a global organization that helps...
Day 2 of the AdsWizz Global Publisher Summit focused on refining measurement and customer success. Experts tackled media mix modeling, fair valuation of audio, and collaboration to drive growth. The takeaway? Audio’s impact is growing, and the industry is doubling down on data-driven strategies. Adtech Unplugged: Straight from the AdsWizz Product Experts The AdsWizz product...
We recently wrapped up our trip to the MediaPost Planning & Buying Insider Summit in Austin, where AdsWizz was a title sponsor. The event focused on the future of media planning and buying, emphasizing how attention drives strategies across emerging channels. A highlight for us was giving a presentation on making podcast advertising simple and...
Gretchen Smith, VP of Media at Ad Results Media, recently offered a front-row view into the rapidly evolving world of podcast advertising in a candid and insightful interview at Podcast Movement 2024. With her finger on the pulse of the industry, Gretchen shared a unique perspective on the challenges brands face and the opportunities waiting...