We’re excited to share that AdsWizz has been certified under the IAB Podcast Measurement Guidelines, Version 2.2. This reflects the successful completion of a thorough audit, confirming that our measurement practices continue to meet the highest industry standards. What Is the IAB Podcast Measurement Certification? The Interactive Advertising Bureau (IAB) is a global organization that helps...
Day 2 of the AdsWizz Global Publisher Summit focused on refining measurement and customer success. Experts tackled media mix modeling, fair valuation of audio, and collaboration to drive growth. The takeaway? Audio’s impact is growing, and the industry is doubling down on data-driven strategies. Adtech Unplugged: Straight from the AdsWizz Product Experts The AdsWizz product...
We recently wrapped up our trip to the MediaPost Planning & Buying Insider Summit in Austin, where AdsWizz was a title sponsor. The event focused on the future of media planning and buying, emphasizing how attention drives strategies across emerging channels. A highlight for us was giving a presentation on making podcast advertising simple and...
Gretchen Smith, VP of Media at Ad Results Media, recently offered a front-row view into the rapidly evolving world of podcast advertising in a candid and insightful interview at Podcast Movement 2024. With her finger on the pulse of the industry, Gretchen shared a unique perspective on the challenges brands face and the opportunities waiting...
AdsWizz was a headline sponsor at the Future of Audio and Entertainment 2024 in London, UK, on April 18, 2024. The event drew a wide range of attendees from the UK and across Europe as a focal point for thought leadership around market strategies, technological innovations, and advertising methods in commercial audio advertising. In addition to...
Advancing Brand Safety in Podcast Advertising From March 26th – 29th, AdsWizz took on a key sponsorship role at Podcast Movement Evolutions 2024. Podcast Movement Evolutions is the leading conference brand for podcasters and industry experts, aimed at fostering growth in individual shows, the podcasting community, and the industry. Our private meeting space served as a...
At AdsWizz, we are steadfast in our duty to support and empower our clients to achieve success while relentlessly doing our part to uphold the integrity of the audio industry. This is why we are thrilled to announce a significant milestone in this journey—AdsWizz and Simplecast have been awarded the IAB Podcast Measurement Compliance Certification, version...
Future of Media, an event held in London, UK, which featured AdsWizz branding and sponsorship throughout the venue, brought together industry leaders, visionaries, and trailblazers to shed light on the future of the industry, foster partnerships, and provide actionable insights for thriving in this transformative landscape, playing a pivotal role in shaping the next chapter...
In the ever-evolving landscape of podcasting, where a multitude of voices converge to convey stories, inform, and captivate, advertising has emerged as a swiftly expanding and influential force. Brands are keen to harness this vast potential and engage with the diverse and committed podcasting community. A Newcomer to Podcast Movement At Podcast Movement...
AdsWizz’s Showcases its Innovative Technology by Winning “Innovation In Audio Advertising” at the AdExchanger Awards In addition to a strong presence at Programmatic I/O 2023 New York, with prominent branding and a booth in the Live Exchange Zone, AdsWizz received an AdExchanger Award for “Innovation In Audio Advertising” for our campaign, “Sea-Doo uses precise local targeting...