After more than a decade in digital audio, I can say this with confidence: The transformation happening in podcasting today feels a lot like the early days of mobile. The pace, the potential, the experimentation—it all feels familiar. But this time, podcasting is at the center of the media landscape. That’s what made our recent...
Envision a smart system that checks past trends to predict what will happen in the future and then applies that information to constantly adjust the ad delivery and steer the campaign to its ultimate goal. With Predictive Pacing, publishers and resellers can ensure audio ads are delivered optimally by a data-powered engine that switches gears...