First-party data continues to shape how publishers approach audience engagement and monetization. It already powers display, video, and programmatic, but audio has stayed largely disconnected from those workflows. If you’re a publisher already using Permutive, you can now activate your first-party audience segments in audio through AdsWizz, with no new infrastructure required. Audio is a...
It’s easy to think of trust as a background requirement rather than a growth lever. Earning and maintaining audience trust through strong privacy practices has become a real differentiator for publishers. In audio advertising, this trust serves as both a competitive advantage and a foundation for sustainable revenue growth. Listeners today expect relevant experiences and...
If previous years were the warm-up, 2025 was the year audio stepped fully into the spotlight. Technology matured, audiences spread across more platforms, and marketers continued using audio as a core part of the media mix. Across AdsWizz’s 2025 content, several clear patterns emerged that show how quickly audio advertising is accelerating and where it’s...
Audio measurement is facing its most dramatic shift in years. The familiar benchmarks that once defined success are no longer enough. Advertisers want more than impressions and CPMs. They want proof that campaigns move the needle on awareness, engagement, and sales. For publishers, that makes this a pivotal moment. Those who can demonstrate audio’s full...
The era of hyper-targeted ads isn’t fading—but it is transforming. As consumers demand more control over their personal data, privacy and trust are the new currency in digital advertising. For brands invested in digital audio, this shift opens up new opportunities—not just to comply, but to build deeper trust with listeners. Let’s explore how to...
Read this article by our very own Guy Taylor, Senior Business Development Manager! Podcast advertising can no longer be ignored. It has become a strategic priority for brands seeking to connect with engaged, niche audiences. According to Edison Research’s The Infinite Dial UK 2025, 51% of UK adults aged 16 and over have listened to...
Consumers have caught on to how their data is being used—and they’re tired of it. As traditional targeting methods come under increasing scrutiny, contextual targeting is emerging as the gold standard for delivering relevant, impactful advertising. It’s how leading brands drive results while respecting user privacy. Contextual advertising doesn’t rely on personal data but still...
Audio advertising is moving faster than ever, and the brands that embrace these changes are the ones seeing the biggest wins. With the rise of audio adtech, advertisers have more tools than ever to connect with audiences in impactful ways. With all this innovation, where should advertisers focus, what trends are shaping digital audio, and...
Confidence in digital advertising comes from control—control over where ads run, how they perform, and whether they align with brand values. As audio advertising surges in popularity, advertisers and agencies seek greater transparency, stronger brand safety measures, and more refined tools to combat fraud and ensure their message reaches the right audience in suitable environments....
Advertisers today can face various challenges in the audio advertising industry, including shrinking addressable inventory and growing restrictions on identity signals. As traditional identity signals become less scalable with platforms and regulations filtering out device identifiers, the need for innovative solutions has become more pressing than ever. To address this, AdsWizz is proud to announce...