Pricing audio inventory shouldn’t feel like guesswork, but for many publishers, it still does. How much is an impression actually worth? Why does one show command a $25 CPM while another struggles to reach $8? And how much of that difference is within your control? CPM benchmarks provide a useful starting point, but they don’t...
From podcasts in the morning to streaming at the gym to connected devices at home, listening is continuous, but a lot less predictable than it used to be. What’s changed isn’t just where audio happens. It’s who’s listening and how they respond. Today’s audience spans generations, but younger, more diverse, and more global listeners are...
Check out this article by Ollie Chadwick, Regional Director, UK & Ireland at AdsWizz, on IABUK.com! Programmatic doesn’t have a growth problem. It has a complexity problem. It’s expanded well beyond display into CTV, audio, and retail media, but the old playbook hasn’t really kept up. The ecosystem is more fragmented now, and automation on...
Podcast advertising has reached a level of maturity that demands more advanced infrastructure, but some of the systems supporting it still haven’t caught up. Global podcast ad spend is forecasted to reach roughly $5.5 billion by 2026, making podcasting one of the fastest-growing advertising channels. Yet many brands still struggle to scale podcast investment because...
Monetizing audio, whether it’s podcasts, streaming, or live, increasingly runs on programmatic infrastructure, with audio supply-side platforms (SSPs) acting as the bridge between publishers and advertisers. As that shift accelerates, understanding how they work becomes essential to understanding programmatic audio monetization. What is an audio SSP? An audio SSP allows publishers to monetize their audio...
Audio publishers are under growing pressure to increase revenue without compromising the listener experience. Advertiser demand for audio is strong, but the way audio is sold has not kept pace with how buyers plan and allocate budgets. US podcast advertising spend is projected to surpass $3 billion by 2028, reflecting continued advertiser investment in audio...
If previous years were the warm-up, 2025 was the year audio stepped fully into the spotlight. Technology matured, audiences spread across more platforms, and marketers continued using audio as a core part of the media mix. Across AdsWizz’s 2025 content, several clear patterns emerged that show how quickly audio advertising is accelerating and where it’s...
From the moment you walked into Programmatic I/O 2025 at the New York Marriott Marquis, the energy was unmistakable. Conversations buzzed about automation, AI, and audience targeting, but audio was finally stepping into the spotlight. When Audio Took the Main Stage The energy carried into Turning Up the Volume on Audio Ads, a panel featuring...
When I stepped up to the microphone at The Hoxton Holborn to welcome our guests to Audio Days London 2025, the energy in the room was undeniable. Ninety-plus digital audio leaders, experts, and enthusiasts had gathered, coffees in hand, ready to dig into the future of audio. To break the ice, I asked a simple...
Digital audio has taken its rightful place in the spotlight, trading its background hum for center stage. At SiriusXM Media’s Built with Audio event, its power and potential were on full display. Audio is how people start their mornings, stay motivated at the gym, and discover new perspectives through podcasts. It’s one of the most...