Audio measurement is facing its most dramatic shift in years. The familiar benchmarks that once defined success are no longer enough. Advertisers want more than impressions and CPMs. They want proof that campaigns move the needle on awareness, engagement, and sales. For publishers, that makes this a pivotal moment. Those who can demonstrate audio’s full...
Programmatic I/O Las Vegas has always been the go-to event for digital advertising pros eager to dive into the latest industry trends and innovations. This year’s Las Vegas gathering was no exception, with its whirlwind of innovation, spirited debates, and groundbreaking insights. Industry leaders and experts took on pressing issues in programmatic advertising, from the...
This month, my colleagues and I represented AdsWizz at OMR 2024 in Hamburg, Germany. The event drew tens of thousands of digital enthusiasts worldwide, and it was an ideal forum to showcase our groundbreaking AdsWizz technologies, including our Simplecast podcast platform. Our participation included insights-driven case studies and data-rich content, all highlighting audio’s transformative power....