Digital audio is one of the fastest growing channels in French advertising. Revenue jumped 25% in the first half of 2026, more than double the pace of the overall digital ad market, and programmatic audio grew 51%, according to the latest Observatoire de l’e-pub from SRI, the French trade body for digital ad sales. Listeners...
The audio audience keeps growing, and it keeps spreading out. More than 167M Americans listened to a podcast last month, across more apps, devices, and platforms than any single buying process covers. The audience isn’t the hard part. Reaching all of it through one door is, because until recently, no one door opened onto all...
Every September, DMEXCO turns Cologne into the center of Europe’s digital marketing industry. This year, it brought more than 1,000 speakers to 17 stages under the motto “Scaling Intelligence,” a challenge to stop experimenting with AI and start putting it to work. And audio makes a good test case for that idea. I got to...
Being a part of AdsWizz Audio Days Milan 2026, what struck me most was how quickly the conversation moved past the basics. No one was asking whether audio works anymore. The discourse had already moved to what’s coming next. We’ve reached a point where what matters now is what that changes, and how quickly strategies...
Two days at DMEXCO 2025 in Cologne, Germany, showed what the industry has been sensing for a while. Audio has become one of the most dynamic and culturally relevant parts of the media mix, and the energy in the halls and focus of the conversations made it clear that it now sits at the center...
This month, my colleagues and I represented AdsWizz at OMR 2024 in Hamburg, Germany. The event drew tens of thousands of digital enthusiasts worldwide, and it was an ideal forum to showcase our groundbreaking AdsWizz technologies, including our Simplecast podcast platform. Our participation included insights-driven case studies and data-rich content, all highlighting audio’s transformative power....