Advertisers aren’t questioning the value of audio anymore. This channel works, and everyone knows it. Recent insights from Edison Research show that digital and streaming audio now reaches 76% of Americans aged 12 and up, and 158 million people in the US listen to podcasts every month. With an audience that large, the real challenge...
Envision a smart system that checks past trends to predict what will happen in the future and then applies that information to constantly adjust the ad delivery and steer the campaign to its ultimate goal. With Predictive Pacing, publishers and resellers can ensure audio ads are delivered optimally by a data-powered engine that switches gears...
Did you know that the average consumer encounters up to 10,000 ads in a single day? With such information overload, the key to standing out lies in creating compelling messages and in delivering these messages to the right audience at the right moment. So, how can brands guarantee that their ads hit the mark? The...