Presenting at a conference while attending it keeps you honest. That’s what I’ve always appreciated about The Podcast Show London. Not the version in the brochure, but the real conversations. This year, three themes stood out. Podcast audiences are bigger and more valuable than most media plans give them credit for. The tools and data...
Podcasting has always been personal. That feeling of connection, hearing a host’s voice, spending time with ideas that matter—it’s what has attracted audiences in from the start. But as podcasting continues to grow and evolve, so have the ways people discover new shows. According to Edison Research’s Infinite Dial, 33% of weekly podcast listeners in...