What do Conan O’Brien, unsolved murders, and the latest season of Game of Thrones: House of the Dragon have in common (other than the fact that they're killing it in podcasts)? They’re all representative of the shifting landscape in podcasting.
Podcasts continue to attract an ever-increasing number of new listeners and, as a result, the overall demographic has shifted: they're younger, more diverse, and eager to explore new podcasts.
With a unique perspective on content, the next generation is practically single-handedly accelerating the evolution of modern podcasting. The question now is, how exactly can publishers leverage these latest trends to grow their businesses?