Take a look at this new piece in The Drum by Bianca Stanescu, Senior Director, Product Marketing!
Podcasting in the UK is now mainstream, with 39% of adults listening weekly, nearly matching the US. This marks a clear shift in media habits as audiences choose content intentionally and expect relevance. Traditional ads don't cut it in this personal, high-trust space. Modern audio adtech enables brands to deliver tailored, timely messages through tools like dynamic insertion and contextual targeting. To stay relevant in 2025, podcasts must be a core part of any media strategy.
