Read this article by our very own Guy Taylor, Senior Business Development Manager!
Podcast advertising can no longer be ignored. It has become a strategic priority for brands seeking to connect with engaged, niche audiences. According to Edison Research’s The Infinite Dial UK 2025, 51% of UK adults aged 16 and over have listened to or watched a podcast in the past month, representing an estimated 25 million people. This marks a significant rise from previous years and highlights the medium’s growing reach and influence. But this growth is not just about reach; it's about relevance.
