Your audience isn’t glued to one screen anymore. They move between audio, mobile, and Connected TV (CTV) throughout the day, often within just a few hours. Someone might listen to a podcast during a commute, browse on a laptop later, then unwind with CTV in the evening.
For advertisers, this shift provides new ways to stay relevant across those moments.
Enter Second Screen Video Retargeting for AudioMatic DSP. This approach extends the impact of audio campaigns by retargeting listeners with complementary video creative on CTV, reinforcing brand messaging across devices, and creating a more memorable experience.
The real value comes from connecting these touchpoints, using audio to introduce the brand and CTV to reinforce messaging with visuals.
Why audio + video works
Audio reaches people in moments when visual formats simply can’t. Whether commuting, exercising, cooking, or multitasking, listeners engage throughout the day without needing a screen. These touchpoints build familiarity and early brand awareness.
When that same person later encounters a video from the brand on CTV, the impact is stronger. The earlier audio exposure creates recognition, while video reinforces the story with sight, motion, and context.
Together, audio and video help brands:
- Reinforce messaging across formats
- Increase recall through sequential exposure
- Deliver a more cohesive cross-device experience
- Turn individual impressions into a connected campaign journey
This combination of sound and visuals keeps brands top of mind and drives more effective outcomes.
What is AdsWizz’s Second Screen Video Retargeting?
Second Screen Video Retargeting for AudioMatic DSP allows advertisers to reconnect with people who have already been exposed to their audio ads. After that initial touchpoint, those same listeners can be served a complementary video creative while watching content on CTV.
Rather than running audio and video as separate efforts, this approach creates a coordinated sequence:
- The listener first hears the brand through audio
- Later, the brand reappears through video on CTV
- The repeated exposure reinforces recognition and recall
By linking these touchpoints, advertisers create a more cohesive experience across devices and moments, strengthening overall campaign impact.
Audiences are constantly shifting across screens
People move fluidly between devices, often within just a few hours. Audio reaches them in mobile, on-the-go moments, while CTV captures attention during lean-back viewing at home.
This format aligns with this behavior, extending audio campaigns with video to maintain continuity and stay present as attention shifts between environments.
Rather than relying on a single touchpoint, advertisers can establish a more consistent presence that aligns with these natural media patterns.
Strengthening brand recall
Advertising is more effective when exposure builds over time. Hearing a brand first creates awareness. Seeing it again reinforces recognition.
Second Screen Video Retargeting adds a visual layer to that initial audio exposure, increasing memorability while opening up richer storytelling opportunities.
Instead of a one-off impression, the campaign becomes a sequence of connected moments that strengthen recall and improve overall performance.
Turning campaign data into action
Running across multiple formats unlocks deeper insights.
With AdsWizz’s Second Screen Video Retargeting, advertisers can track results across both audio and video touchpoints, making it easier to:
- Monitor spend and performance in real time
- Measure the impact of retargeting efforts
- Refine targeting strategies
- Continuously optimize results
When audio and video data work together, optimization becomes faster, more informed, and more effective.
How it works
Launching Second Screen Video Retargeting within AudioMatic DSP is designed to be straightforward.
The workflow typically includes a few steps:
- Create an audio campaign
- Enable the Second Screen extension in the settings
- Set impressions or budget for the video component
- Upload a video creative (15, 30, or 60 seconds)
Once live, listeners who were exposed to the audio ad can later be served the corresponding video on CTV. Performance and spend are tracked through reporting tools, giving teams the visibility needed to evaluate results and refine their approach.
Elevate your audio campaigns
Second Screen Video Retargeting extends the value of audio by reinforcing it with video on CTV. The result is a more cohesive omnichannel strategy that keeps your brand visible as audiences move between screens.
Ready to extend the reach and effectiveness of your next campaign? Contact us!
