Programmatic Podcast Advertising on the Rise: Addressing Transparency and Targeting

Check out this latest piece published in The Drum by Maria Breza, VP Of Ad Quality Measurement & Audience Data Operations At AdsWizz And SiriusXM Media.

Digital podcast advertising is reaching a pivotal moment as more brands use podcasts to engage audiences, and who can blame them? New advanced tools are transforming podcast advertising, enabling sophisticated targeting and measurement strategies and programmatic buying capabilities that make podcast advertising investments more manageable and transparent while demonstrating measurable return on investment (ROI).

So, let’s now explore how the industry is navigating these hurdles and tapping into the potential of podcast advertising.

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