​​Advancing Innovation and Integrity: AdsWizz’s Journey to IAB Podcast Measurement Recertification

At AdsWizz, we are steadfast in our duty to support and empower our clients to achieve success while relentlessly doing our part to uphold the integrity of the audio industry. This is why we are thrilled to announce a significant milestone in this journey—AdsWizz and Simplecast have been awarded the IAB Podcast Measurement Compliance Certification, version 2.1. This prestigious recognition is not merely an accolade but a powerful testament to our commitment to establishing and maintaining the highest standards in the audio industry.

Decoding the IAB Podcast Measurement Certification

For advertisers and podcasters unfamiliar with this certification, the  IAB Podcast Measurement Certification confirms that a company aligns with the IAB’s stringent Podcast Measurement Guidelines. These guidelines are the backbone of trust, understanding, and credibility in podcasting, ensuring data is measured and reported accurately and consistently.

The Unparalleled Advantages of IAB Certification
Industry Standardization

AdsWizz and Simplecast have positioned themselves at the forefront of industry best practices by achieving the IAB certification. This crucial standardization ensures consistency and interoperability within the digital advertising ecosystem, keeping us ahead in an ever-evolving field.

Trust and Credibility

Our certification bolsters our reputation, providing advertisers, publishers, and stakeholders with the confidence that we adhere to the highest industry standards and practices. 

Quality Assurance

The comprehensive evaluation process for IAB certification underscores our drive for quality in ad measurement, audibility, fraud prevention, and data privacy, ensuring we meet and exceed exceptional quality standards.

The Significance of Recertification

Our journey to recertification was characterized by the integration of AdsWizz and Simplecast’s methodologies into a unified approach for podcast measurement. This not only aligns us with the IAB’s metrics and methodologies, but it also enhances the accuracy and reliability of our data across podcast content and ads analytics, ultimately benefiting podcasters.

What This Means for You
For Buyers

This certification assures advertisers of the reliability and accuracy of the data provided by AdsWizz. This enables more informed decision-making and investment in podcast advertising. It also signifies a trusted environment where investments are protected against fraud and discrepancies in data measurement.

For Sellers

This achievement translates to enhanced credibility and trust with podcast audiences and advertisers. It assures partners of the quality and reliability of content measurement, fostering better monetization opportunities and growth.

Measurement: The Heart of Our Achievement

Our mission to establish the highest measurement standards goes beyond mere compliance; it’s about setting a benchmark for excellence in podcast advertising and content creation. This certification marks a step forward for industry innovation and growth. We appreciate the IAB and the audio community’s support and welcome all to join us in advancing the future of audio.

Stay tuned for more updates as we continue to elevate the standards of podcast measurement and analytics, reinforcing our dedication to excellence in the digital audio landscape. 

  • For further details about the certification program, check out the IAB Tech Lab site and view our certificates in the Podcast Compliance section.
  • Do you want to learn more about measurement or how to get started in audio advertising? Contact us.
by Brendan Kelly, Director of Ad Quality at AdsWizz and SiriusXM Media


Brendan Kelly

View posts by Brendan Kelly
In his role, Brendan oversees the work done to provide advertisers with the measurement experience they expect on the SiriusXM Media platform. This includes leading the work done to fight fraud as well as building out support for third-party measurement. He also manages vendor relationships, leads internal cross-functional measurement discussions and represents SiriusXM Media within industry working groups.
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