Ripple Will Use AdsWizz AudioMax to Power Programmatic Ad Buying in Malaysia
Kuala Lumpur, Malaysia Sydney, Australia (November 14, 2019) – Today, AdsWizz, the leading global technology provider for digital audio advertising solutions, announced a new partnership with Ripple, an audience-focused digital media, broadcast and commerce company, to leverage the AdsWizz AudioMax platform in powering programmatic ad buying for Fly FM, Hot FM, One FM and Kool FM, Ripple’s radio and podcast streaming app for the Malaysian audience.
AudioMax is an audio-first Supply Side Platform (SSP) with holistic yield optimization across direct sales, networks, and programmatic buying, connecting Ripple’s inventory to a large majority of the audio demand around the world. The AdsWizz technology leads the market in providing better insights and greater efficiency while supporting all transaction types, enabling Ripple to optimize their inventory and grow revenue.
AudioMax is a part of the AdsWizz end-to-end technology platform for digital advertising that includes its Ad Insertion Suite (AIS); ad serving and campaign management (AudioServe); and an audio-centric Demand Side Platform (DSP), AudioMatic. The company also has the largest global audio marketplaces for audio ads and podcasts, AdWave and PodWave. The full stack technology platform enables brands to deliver innovative new audio ad formats such as ShakeMe™, which allows listeners to shake their phone during an ad to unlock a call to action.
The AdsWizz technology also allows Ripple to enable advertisers to deliver targeted audio ads tailored to device, daypart, geo, genre and demographics across on demand streaming content and podcasts.
“We are excited to work with AdsWizz to enhance our offering for advertisers with programmatic buying, and optimize revenue from our digital audio inventory,” said Alex Poon, General Manager, Tech & Shared Service at Ripple. “Advertisers can target premium, brand safe audio content in an environment which is intimate, personal and clutter free.”
“The AudioMax integration highlights Ripple’s technology leadership by offering programmatic buying for advertisers in Malaysia,” added Alexis Van de Wyer, CEO of AdsWizz. “As the leader in audio advertising, we are excited to continue partnering with leading publishers and audio streaming services.”
AdsWizz has created the end-to-end technology platform that is powering the digital audio advertising ecosystem. AdsWizz powers well-known music platforms, podcasts and broadcasting groups worldwide with a comprehensive digital audio software suite of solutions that connect audio publishers to the advertising community. From dynamic ad insertion to advanced programmatic platforms to innovative new audio formats, AdsWizz efficiently connects buyers and sellers in digital audio. The company was recently awarded Best Overall Technology for Programmatic Trading for a second straight year at the DRUM Digital Advertising Awards in Europe and Best Publisher Side Technology by AdExchanger for its Monetization Platform for “Fueling the Growth of Audio.” AdsWizz is headquartered in San Mateo, California, with an IT Development hub in Bucharest, Romania, and a presence in 39 markets around the world.
Ripple is an audience-focused digital media, broadcast and commerce company that aims to engage with audiences through content, talents, experiences and platforms. It includes four broadcast brands – Fly FM, Hot FM, One FM and Kool FM, a podcast platform, Ais Kacang, an e-commerce brand – SuperDeals, and seven digital brands – Dhia, Donna, Lunaria,Thelaki, Likely, Chapters, and Wakeke. To learn more about Ripple, please visit www.ripplemedia.com.my