We’re excited to share that AdsWizz has been certified under the IAB Podcast Measurement Guidelines, Version 2.2. This reflects the successful completion of a thorough audit, confirming that our measurement practices continue to meet the highest industry standards.
What Is the IAB Podcast Measurement Certification?
The Interactive Advertising Bureau (IAB) is a global organization that helps define the rules and best practices for digital media and advertising. Its Podcast Measurement Certification ensures that platforms like ours follow consistent, standardized methods when measuring things like podcast downloads, listener activity, and ad impressions.
In short, it’s a mark of quality that gives everyone in the podcasting space—advertisers, publishers, creators, and listeners—greater confidence in the data they rely on.
Why Certification Matters to Advertisers and Publishers
It builds trust. Whether you’re running a podcast, buying ad space, or analyzing campaign performance, IAB certification means the numbers you see from AdsWizz are not only accurate but also aligned with industry-wide standards.
It future-proofs your growth. The podcast industry continues to evolve rapidly. By staying up to date with the latest IAB guidelines, we make sure our tools and reporting evolve with it—so you can grow confidently.
Accurate, standardized data unlocks major benefits:
- Improved credibility: Certified data boosts confidence with buyers and partners, positioning podcast publishers as reliable and professional.
- Attracting premium advertisers: Demonstrating real audience engagement makes it easier to command higher CPMs and build stronger relationships.
- Optimized performance: Advertisers can measure and improve campaigns; publishers can fine-tune strategies for better results.
- Greater transparency: Trustworthy metrics help everyone understand what’s really working, removing guesswork from the equation.
- Stronger audience insights: Precise data reveals listening habits and engagement patterns, informing content and ad strategies.
Beyond the Badge
Achieving IAB Podcast Measurement Certification Version 2.2 wasn’t just about meeting a checklist—it was about validating the integrity of our data at every level. From how we define a download to how we attribute ad impressions, every step of our methodology was tested against the latest IAB standards. The result: Measurement you can rely on, backed by proven processes.
More importantly, this certification reinforces what we stand for: delivering transparent, consistent insights that help the entire podcasting ecosystem thrive. Whether you’re a publisher expanding your reach or a brand maximizing ROI, you can move forward with confidence, knowing your decisions are grounded in trusted data.
- Curious about how IAB certification works and why it matters? Visit the IAB Tech Lab to explore the Podcast Measurement Certification Program.
- Let us know if you’d like to dive deeper into how these updates benefit your business or creative.
