Mumbai, India (July 16, 2019) — Httpool and AdsWizz are delighted to announce the appointment of Httpool, the leading premium ad sales partner of global media platforms, as the sales representative in India for AdsWizz’s AdWave Marketplace, the largest and fastest growing audio ad marketplace in the world, opening its inventory for all demand partners in India.
AdsWizz is the leading global digital audio advertising solution provider, headquartered in Silicon Valley, with a presence in 39 countries. They build the intricate ecosystem that enables digital audio advertising transactions to flow easily between buyers and sellers. AdsWizz understands audio as a different medium and its power to inspire, engage, and change people.
Httpool, with presence in 22 countries across Europe & Asia, is the largest international partner of some of the major global media platforms as well as top traditional and native advertisers. Httpool India has offices in Mumbai, Delhi and Bangalore and provides brands and media agencies support, technology and access to its most relevant global and regional media partners in order to assure they achieve their business and marketing objectives.
“We are delighted to partner with Httpool to meet the fast growing demand for our audio marketplace across India,” said Alexis van de Wyer, CEO of AdsWizz. “We look forward to working together to demonstrate how digital audio can effectively deliver the right message to engage consumers.”
The audio advertising space is witnessing historic growth with audio on demand platforms making their way into the Indian market, providing avenues that automate real-time buying, targeting, optimizing and reporting of audio advertisements.
“Launching AdsWizz AdWave in India will open new avenues for brands and advertising agencies to reach out to their audience, and create a better experience for customers and listeners. As exclusive Ad Sales partners of Adwizz, we will allocate dedicated teams, provide access to the local media agencies, brands and native advertisers, develop specialized solutions and support them from marketing, ad sales to billing” said Amit Gupta, Managing Partner Httpool India.
Httpool, an IMS Group company, is a leading digital marketing and performance company that partners with the largest native advertising platforms to accelerate their global growth across 22+ markets.
Based on an innovative set of technology and performance solutions, seasoned vertical teams, and extensive market know-how, Httpool enables advertisers to connect with their audiences, consistently maximizing their ROI. Leading companies such as Twitter, Spotify, LinkedIn, Warner Music, Facebook, Outbrain, Quora, Brainly, and Viber work exclusively with Httpool across Central & Eastern Europe and South East Asia strengthening their presence and offers in the local markets. Httpool has its headquarters in Slovenia and also has offices in Austria, Switzerland, Russia, India, Hong Kong, Poland, Estonia, Latvia, Lithuania, Bulgaria, Czech Republic, Croatia, Greece, Hungary, Macedonia, Romania, Serbia, Slovakia, Ukraine, United Arab Emirates, Indonesia and Malaysia.
AdsWizz has created the end-to-end technology platform that is powering the digital audio advertising ecosystem. AdsWizz powers well-known music platforms, podcasts and broadcasting groups worldwide with a comprehensive digital audio software suite of solutions that connect audio publishers to the advertising community. From dynamic ad insertion to advanced programmatic platforms to innovative new audio formats, AdsWizz efficiently connects buyers and sellers in digital audio. AdsWizz is headquartered in San Mateo, California, with an IT Development hub in Bucharest, Romania, and presence in 39 markets around the world.