Take a look at this new piece in The Drum by Dave Sosson, Senior Manager, Business Development, Programmatic Demand North America! Podcasts are booming. Smart speakers are everywhere. Streaming is mainstream. But buying by show or platform is no longer enough. It’s not about where your ad runs. It’s about understanding who is listening, what...
If you work in audio in the UK, The Future of Audio and Entertainment is a must-attend. It brings together over 450 professionals from top agencies, advertisers, and media owners to talk openly about the realities of running audio campaigns and where the industry is headed next. As presenters for AdsWizz, we took things a...
We’re excited to share that AdsWizz has been certified under the IAB Podcast Measurement Guidelines, Version 2.2. This reflects the successful completion of a thorough audit, confirming that our measurement practices continue to meet the highest industry standards. What Is the IAB Podcast Measurement Certification? The Interactive Advertising Bureau (IAB) is a global organization that helps...
Programmatic audio is gaining serious traction, transforming how brands reach and engage listeners, writes Rowan Hamill, Director of Business Development at AdsWizz. The momentum is fast and only accelerating. This is just the beginning. With its distinct advantages, programmatic audio is quickly becoming a core pillar of the digital marketing landscape.
Take a look at this new piece in The Drum by Garrison Dua, VP of Demand, North America! In 2024, US digital audio ad spend reached $7.12bn, a 6.8% increase from the year before, according to eMarketer. If digital audio isn’t part of your media strategy, you’re leaving opportunity on the table. At AdsWizz, I’ve...
The AdsWizz Global Publisher Summit brought together industry leaders, innovators, and experts to explore what’s next for digital audio monetization. From AI-driven personalization and programmatic breakthroughs to privacy-focused identity solutions, the summit was a front-row seat to the advancements shaping digital audio in 2025 and beyond. For publishers, the insights shared were more than just...
The first day of the AdsWizz Global Publishers Summit showcased digital audio’s rapid growth and the power of collaboration in driving monetization. Industry leaders examined key trends shaping 2025, from enhanced ad optimization to programmatic expansion and first-party data strategies. The summit delivered a clear message: Innovation and partnerships are essential to unlocking digital audio’s...
Day 2 of the AdsWizz Global Publisher Summit focused on refining measurement and customer success. Experts tackled media mix modeling, fair valuation of audio, and collaboration to drive growth. The takeaway? Audio’s impact is growing, and the industry is doubling down on data-driven strategies. Adtech Unplugged: Straight from the AdsWizz Product Experts The AdsWizz product...
From morning podcasts to curated playlists, audio is integral to daily life – shaping how we connect, unwind, and stay informed. For brands, that means one thing: if programmatic audio isn’t already part of your advertising strategy, you need to catch up.
Check out this latest piece published in The Drum by Daniel Einhorn, Senior Manager, Content Marketing! With digital audio advertising spending in North America projected to hit $9 billion by 2028, the medium’s rapid expansion and disruptive potential are undeniable. Audio is no longer just growing; it has become a transformative force in how brands connect...