The shift toward creative agility is helping brands engage listeners with the right message, at the right moment, in the right tone, writes AdsWizz's Lindsay Lynch As audio continues to filter into every corner of our daily lives, whether through smart speakers at home, podcasts during commutes, or running mixes while working out, one thing is clear:...
Read this article by our very own Guy Taylor, Senior Business Development Manager! Podcast advertising can no longer be ignored. It has become a strategic priority for brands seeking to connect with engaged, niche audiences. According to Edison Research’s The Infinite Dial UK 2025, 51% of UK adults aged 16 and over have listened to...
Take a look at this new piece in The Drum by Dave Sosson, Senior Manager, Business Development, Programmatic Demand North America! The podcast industry has moved well beyond its scrappy, audio-only roots. What began as a niche format has grown into a multi-platform ecosystem. Audiences still tune in to hear their favorite hosts, but now...
Take a look at this new piece in The Drum by Bianca Stanescu, Senior Director, Product Marketing! Podcasting in the UK is now mainstream, with 39% of adults listening weekly, nearly matching the US. This marks a clear shift in media habits as audiences choose content intentionally and expect relevance. Traditional ads don't cut it...
Take a look at this new piece in The Drum by Dave Sosson, Senior Manager, Business Development, Programmatic Demand North America! Podcasts are booming. Smart speakers are everywhere. Streaming is mainstream. But buying by show or platform is no longer enough. It’s not about where your ad runs. It’s about understanding who is listening, what...
If you work in audio in the UK, The Future of Audio and Entertainment is a must-attend. It brings together over 450 professionals from top agencies, advertisers, and media owners to talk openly about the realities of running audio campaigns and where the industry is headed next. As presenters for AdsWizz, we took things a...
We’re excited to share that AdsWizz has been certified under the IAB Podcast Measurement Guidelines, Version 2.2. This reflects the successful completion of a thorough audit, confirming that our measurement practices continue to meet the highest industry standards. What Is the IAB Podcast Measurement Certification? The Interactive Advertising Bureau (IAB) is a global organization that helps...
Programmatic audio is gaining serious traction, transforming how brands reach and engage listeners, writes Rowan Hamill, Director of Business Development at AdsWizz. The momentum is fast and only accelerating. This is just the beginning. With its distinct advantages, programmatic audio is quickly becoming a core pillar of the digital marketing landscape.
Take a look at this new piece in The Drum by Garrison Dua, VP of Demand, North America! In 2024, US digital audio ad spend reached $7.12bn, a 6.8% increase from the year before, according to eMarketer. If digital audio isn’t part of your media strategy, you’re leaving opportunity on the table. At AdsWizz, I’ve...
The AdsWizz Global Publisher Summit brought together industry leaders, innovators, and experts to explore what’s next for digital audio monetization. From AI-driven personalization and programmatic breakthroughs to privacy-focused identity solutions, the summit was a front-row seat to the advancements shaping digital audio in 2025 and beyond. For publishers, the insights shared were more than just...