Check out this new article in The Drum by Daniel Einhorn, Senior Manager, Content Marketing! The holidays tend to shake up everyone’s attention. Screens get pushed aside for conversations, travel, and last-minute errands, and the moments marketers usually rely on start to look completely different. Through all of that, audio holds steady.
AdsWizz's own Rowan Hamill explores how brands can win in the attention economy by cutting through multitasking behaviors and landing messages at peak receptivity. In today’s media environment, attention is a precious commodity. The attention economy is a marketplace where focus can be limited, and every channel and platform is competing to grab a piece...
Check out this new article in The Drum by Dave Sosson, Senior Manager, Business Development, Programmatic Demand North America! For years, advertisers relied on the “rule of three,” the belief that hearing an ad three times was enough to make it stick. The idea came from early research on effective frequency, later formalized by Michael...
Digital audio has taken its rightful place in the spotlight, trading its background hum for center stage. At SiriusXM Media’s Built with Audio event, its power and potential were on full display. Audio is how people start their mornings, stay motivated at the gym, and discover new perspectives through podcasts. It’s one of the most...
The shift toward creative agility is helping brands engage listeners with the right message, at the right moment, in the right tone, writes AdsWizz's Lindsay Lynch As audio continues to filter into every corner of our daily lives, whether through smart speakers at home, podcasts during commutes, or running mixes while working out, one thing is clear:...
Read this article by our very own Guy Taylor, Senior Business Development Manager! Podcast advertising can no longer be ignored. It has become a strategic priority for brands seeking to connect with engaged, niche audiences. According to Edison Research’s The Infinite Dial UK 2025, 51% of UK adults aged 16 and over have listened to...
Take a look at this new piece in The Drum by Dave Sosson, Senior Manager, Business Development, Programmatic Demand North America! The podcast industry has moved well beyond its scrappy, audio-only roots. What began as a niche format has grown into a multi-platform ecosystem. Audiences still tune in to hear their favorite hosts, but now...
Take a look at this new piece in The Drum by Bianca Stanescu, Senior Director, Product Marketing! Podcasting in the UK is now mainstream, with 39% of adults listening weekly, nearly matching the US. This marks a clear shift in media habits as audiences choose content intentionally and expect relevance. Traditional ads don't cut it...
Take a look at this new piece in The Drum by Dave Sosson, Senior Manager, Business Development, Programmatic Demand North America! Podcasts are booming. Smart speakers are everywhere. Streaming is mainstream. But buying by show or platform is no longer enough. It’s not about where your ad runs. It’s about understanding who is listening, what...
If you work in audio in the UK, The Future of Audio and Entertainment is a must-attend. It brings together over 450 professionals from top agencies, advertisers, and media owners to talk openly about the realities of running audio campaigns and where the industry is headed next. As presenters for AdsWizz, we took things a...