Check out this latest piece published in The Drum by Daniel Einhorn, Senior Manager, Content Marketing! With digital audio advertising spending in North America projected to hit $9 billion by 2028, the medium’s rapid expansion and disruptive potential are undeniable. Audio is no longer just growing; it has become a transformative force in how brands connect...
AdsWizz is Transforming Digital Audio Advertising Audio advertising is revolutionizing how brands connect with audiences. In 2025, this vibrant space continues to inspire marketers to move beyond traditional strategies and embrace its disruptive potential. With digital audio advertising spending in North America projected to hit $8 billion by 2028, the medium’s rapid expansion and influence...
Connecting with audiences today means more than understanding basic demographics because it requires authentic engagement. To support brands in achieving this, our latest eBook, Advanced Targeting in Digital Audio Advertising, introduces innovative tools for fostering deeper audience connections. At the forefront is multicultural targeting, a strategy that honors the diverse identities of audiences, fostering meaningful...
Check out this latest piece published in The Drum by Garrison Dua, VP of Demand, North America! Digital audio is a powerful bridge, allowing brands to forge meaningful connections with consumers. Thanks to advances in streaming technology and the meteoric rise of podcasts, audio has transformed into an engaging medium that allows brands to connect with...
Are You Ready to Transform How You Connect with Your Audience? AdsWizz’s enhanced Second Screen retargeting goes beyond simply delivering ads—it creates engaging, influential ad experiences. Combining the immersive power of audio ads with the eye-catching appeal of display ads, this cutting-edge solution extends brand reach, makes messages memorable, and delivers tangible, measurable outcomes. Why...
As privacy regulations tighten their grip on digital audio, balancing compliance with meaningful listener connections is more challenging than ever. That’s where AdsWizz and NumberEight come in. Our recent partnership delivers cutting-edge tools that empower advertisers to reach audiences with laser-sharp precision—while fully respecting today’s privacy standards. We spoke recently with Emma Raz, Commercial Director...
Advertisers today can face various challenges in the audio advertising industry, including shrinking addressable inventory and growing restrictions on identity signals. As traditional identity signals become less scalable with platforms and regulations filtering out device identifiers, the need for innovative solutions has become more pressing than ever. To address this, AdsWizz is proud to announce...
Untapping Opportunities in Audio Advertising Programmatic I/O 2024 in New York highlighted various trends in digital advertising, including rising privacy regulations, tighter tracking restrictions, media fragmentation, declining engagement, and complex systems driven by vanity metrics. To offset these challenges, the event stressed the need for attention-grabbing strategies, greater transparency, supply chain optimization, and the growing...
As consumer behavior evolves at breakneck speed, advertisers will be presented with new and fresh opportunities to continuously elevate their game. By strategically investing in cutting-edge tech tools, brands can deepen their connection with audiences, spark innovation, and stay ahead of the competition. This starts with a close evaluation of current audio advertising efforts. Advertisers...
We recently wrapped up our trip to the MediaPost Planning & Buying Insider Summit in Austin, where AdsWizz was a title sponsor. The event focused on the future of media planning and buying, emphasizing how attention drives strategies across emerging channels. A highlight for us was giving a presentation on making podcast advertising simple and...