Bianca Stanescu, Director of Product Marketing at AdsWizz, takes a deep-dive into the possibilities in audio advertising - from smart speakers to AI capabilities. Audio advertising has undergone a remarkable transformation, evolving from static broadcasts to the sophisticated digital platforms we use today. In the early days, radio was a one-way street, where ads were...
Check out this latest piece published in The Drum by Daniel Einhorn, Senior Manager, Content Marketing. In-game audio advertising on online betting sites offers a revolutionary approach for marketers seeking to engage a diverse and expanding mobile gaming audience. By seamlessly integrating non-disruptive audio ads into the gaming experience, brands can create more meaningful and...
Multi-touch audio campaigns, especially when powered by retargeting through Custom Audiences, help brands move listeners from first awareness to final action with precision. Recent research shows that marketers using a multi-touch attribution model generate 65% more conversions from audio compared to last-touch models. That kind of lift makes layered audio touchpoints essential, and it leads...
Check out this latest piece published in The Drum by Garrison Dua, VP of Demand, North America! As the Cannes Lions festival fades into the background, what better time is there to reflect on the trends in marketing and advertising that are driving consumer engagement? One standout medium is audio advertising, which can enhance brand identity...
SiriusXM Media, the advertising arm of SiriusXM, announced Pandora Media LLC as the first audio publisher to adopt Unified ID 2.0 (UID2), offering advertisers an identity solution with precision targeting, frequency management and measurement. An agreement between AdsWizz Inc., the technology engine powering the monetization of audio content around the world, and The Trade Desk...
Programmatic I/O Las Vegas has always been the go-to event for digital advertising pros eager to dive into the latest industry trends and innovations. This year’s Las Vegas gathering was no exception, with its whirlwind of innovation, spirited debates, and groundbreaking insights. Industry leaders and experts took on pressing issues in programmatic advertising, from the...
Check out this latest piece published in The Drum by Marsha Fischer, VP of Strategic Partnerships at AdsWizz! Audio advertising is rapidly evolving, driven by technological advancements and a growing listener base. By understanding the perspective of audio publishers, advertisers can forge potent partnerships that build bridges to wider audiences, enhance the listening experience, and...
We are excited to announce that the Simplecast team and technology are now officially part of the AdsWizz family. Moving forward, the Simplecast platform will be the AdsWizz flagship content management system (CMS) for podcast creators of any size. What Does This Mean for AdsWizz Customers? For podcast publishers who aren’t already using the Simplecast...
Success in audio advertising hinges on efficiency and precision, which is why AdsWizz has been a leader in innovating the automation of purchasing and selling premium reserved inventory. Enter Programmatic Guaranteed, a significant advancement in audio advertising that offers unique and robust benefits. Programmatic Guaranteed offers more impactful tools tailored for optimal performance than other...
Our very own Justine Ortiz-Benjamin, Head of Global Marketing, sits down with diverse voices on her team to discuss what it means to be a person of color in the digital audio advertising industry—as a listener, marketer, and leader.