Bauer Media Certified as First European Publisher Digital Audio Expert

Bauer Media Certified in AdsWizz Digital Audio Advertising Accreditation Program


Sam Mateo, CA and London, UK (May 8, 2019) – Today, AdsWizz, the leading global technology provider for digital audio advertising solutions, announced that Bauer Media is the first European Publisher to be certified in its Digital Audio Advertising Accreditation program.


Bauer Media earned the certification for its extensive knowledge of the AdsWizz monetization platform, which includes AudioMax, AdsWizz audio-centric SSP; AudioServe, AdsWizz ad serving platform; and AIS, AdsWizz Dynamic Ad Insertion suite.


Bauer Media is part of the Bauer Media Group, Europe’s largest privately-owned media company that manages a portfolio of more than 700 magazines, 400 digital products, and 100+ radio stations around the world, and has been using AdsWizz tech to power its monetization solution for over 3 years on UK radio brands including Absolute Radio, KISS, Magic and most recently on Radio Norge in Norway and Radio Nova in Finland.


“We work with AdsWizz closely to power the monetization of our content with their technology and innovation and have found it to be highly effective,” said Charlie Brookes Director of Revenue Bauer Media UK. “It made perfect sense for our teams to officially become accredited ‘experts’ on the platform.”


AdsWizz was awarded Best Publisher Side Technology by AdExchanger at Programmatic I/O in San Francisco, CA this week for its Monetization Platform for “Fueling the Growth of Audio.” The award-winning AdsWizz Monetization Platform is the solution on which Bauer just became certified. AdsWizz also was awarded this week The Best Overall Technology for Programmatic Trading for a second straight year at The DRUM Digital Advertising Awards in Europe, along with an award for Automotive Ad Campaign of the Year for a Mercedes Benz ad campaign that ran on the AdsWizz AudioMatic platform.


In January, AdsWizz introduced this first-of-its-kind certification program designed for publishers and advertising agencies who have successfully mastered the AdsWizz platform. The AdsWizz Supply Suite enables publishers to more efficiently monetize their inventory while preserving an optimal and positive listening experience through advanced targeting, inventory forecasting, automated creative approval, and holistic yield optimization.


“Publishers, advertisers and listeners are interacting with audio in new and exciting ways every day,” said Alexis van de Wyer, CEO of AdsWizz. “As an industry pioneer and leader in providing the underlying solution to both agencies and publishers, we believe it’s important to empower our business partners to become experts to accelerate the growth of the digital audio industry overall.”


AdsWizz currently offers a certification for media agencies interested in mastering its audio-centric buying platform, Audiomatic; a certification for publishers interested in its Supply Side Platform (SSP), Audiomax; and an Ambassador certification for seasoned professionals who have an in-depth knowledge of the entire audio ecosystem.


To become certified under AdsWizz’s Digital Audio Expert Program, executives and managers nominate eligible team members. They are then tested to show they meet specific criteria and must demonstrate a successful completion of campaigns that fully leverage the capability of audio. Candidates who complete the program receive their digital audio advertising certification, gaining access to automated badges that can be displayed on email and social media profiles, validating their AdsWizz expertise.


To learn more about the program, visit



About AdsWizz

AdsWizz has created the end-to-end technology platform that is powering the digital audio advertising ecosystem. AdsWizz powers well-known music platforms, podcasts and broadcasting groups worldwide with a comprehensive digital audio software suite of solutions that connect audio publishers to the advertising community. From dynamic ad insertion to advanced programmatic platforms to innovative new audio formats, AdsWizz efficiently connects buyers and sellers in digital audio. AdsWizz is headquartered in San Mateo, California, with an IT Development hub in Bucharest, Romania, and presence in 39 markets around the world.


About Bauer Media’s Audio Business

Bauer Media is Europe’s leading digital broadcasting businesses with its audio arm reaching over twenty-five million listeners daily through its portfolio of world-class brands including KISS, Mix Megapol, Magic, Radio Norge, RMF, Hits Radio Network and Absolute Radio. The audio business spans the UK, Poland, Slovakia, Denmark, Sweden, Finland and Norway and offers commercial partners access to highly engaged audiences, with creative solutions underpinned by insight and instinct. Bauer Media is one of the world’s largest privately-owned media businesses with media assets all over the globe.

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