Podcast listening, creation and advertising trends in 2020, and predictions for podcast adtech in 2021. A look back on 2020 Audio listening reached new heights in 2020. In February, Edison Research estimated 60% of the U.S. population (about 169 million people) were listening to online audio each week. By August, Nielsen reported 75% of people listen...
AdsWizz & AudioGO Recognized for Making Audio Ad Buying Accessible to All Each year, The Wires Global Awards recognizes leaders in adtech and martech across all aspects of media sales and media buying, celebrating the use of technology, expertise and innovation within the global advertising industry. Today, AudioGO, our self-serve audio advertising platform, was not only honored with...
Integration Makes it Even Easier for Small Audio Buyers to Run Campaigns Locally San Mateo, CA, (Dec 03, 2020) – Today, AudioGO, the self-serve digital audio ad buying service from AdsWizz, announced an integration with Canva, the world’s fastest growing design platform. The integration enables AudioGO advertisers to easily create display ads with Canva’s graphic design platform...
As part of the new agreement, NBCUniversal has appointed SiriusXM as the exclusive advertising representative for NBC News and MSNBC podcasts with additional sales rights to CNBC podcasts. In addition, AdsWizz, a subsidiary of SiriusXM, will provide the end-to-end ad tech platform.
Episodes Now Available for Advanced Contextual Targeting with AdsWizz PodScribe Technology, Made Brand Safe With Comscore San Mateo, CA, (Oct. 28, 2020) – AdsWizz, the leader in digital audio adtech solutions, announced that it expects to surpass 1,000,000 podcast episodes this week that are available for contextual targeting with its proprietary PodScribe technology. PodScribe uses advanced...
Recognition Signals Success with New Programmatic Host-Read Platform For more than 10 years, the OMMA Awards (Online Marketing Media and Advertising) have honored agencies and advertisers that push the potential of digital advertising. This year, AdsWizz has been selected as a finalist in three categories: Excellence in Online Advertising for Podcasts/Digital Audio; Excellence in Online Advertising for Programmatic;...
During lockdown, people started listening to podcasts more frequently and for longer. With the world becoming increasingly virtual and screen-based, it’s only natural that people would turn to audio. Earlier this month, AdsWizz CEO Alexis van de Wyer presented at the 2020 IAB Podcast Upfronts, sharing insights on podcast advertising and listening trends, including growth,...
Brieuc Verwilghen, the Vice President of Publisher Partnerships at AdsWizz, looks at the booming podcast market, and the opportunities it presents for advertisers, as podcast advertising and targeting become more automated.
From the steady increase of monthly podcast listeners (currently at 104M Americans), to the 48% increase in ad revenue year-over-year –– podcasts are one of the biggest growth opportunities for publishers and advertisers. As long time supporters of this valuable and engaging platform, we continue to invest in and break ground with our podcast tech. With that,...
Self-Serve Audio Ad Solution Seeing 70% Increase in Active Advertisers San Mateo, CA, (August 19, 2020) – Today, AudioGO, the self-serve audio ad buying service from SiriusXM-owned AdsWizz, announced that it is emerging from public beta with several new features designed to support smaller buyers looking to capitalize on increasing audio consumption. Digital audio listening has...