New AudioMatic Features Enable Automated Host-Read Ad Campaigns and Brand Safe Audience Buys San Mateo, CA (March 26, 2020) – Today, AdsWizz, the leading global technology provider for digital audio advertising solutions, announced new features within AudioMatic, its audio-centric programmatic buying platform, to enhance podcast planning and buying for large agencies. The new features,...
New AdsWizz Whitepaper: Podcast Advertising in a Programmatic World — A Primer for Agencies
Most people don’t ask, “What’s a podcast?” anymore … instead they ask, “What podcasts are you listening to right now?” It’s a sign of the times and the growing prominence of long-form talk radio. Bursting onto the scene in a big way in 2014 with Sarah Koenig’s addictive podcast Serial, this form of media is...
AudioGO Ad Buying Platform Gaining Momentum with New Publisher and Marketing Partners
AdsWizz New Self-Serve Platform Makes Premium Audio Advertising Accessible to Smaller Buyers San Mateo, CA (January 30, 2020) – Today, AudioGO, the new self-serve audio ad buying service from AdsWizz, announced new partners that will expand its footprint and empower more small businesses and agencies to run audio ads. AudioGO currently aggregates premium audio inventory...
Pandora, AdsWizz Earn TAG ‘Certified Against Fraud’ Seal
Both Companies Committed to Combat Fraudulent, Invalid Traffic for the Digital Audio Advertising Industry San Mateo, CA (December 18, 2019) – After over a year’s efforts, Pandora, working closely with AdsWizz, has been awarded the TAG “Certified Against Fraud” Seal by the Trustworthy Accountability Group. The TAG seal has become a baseline expectation for fraud...
AdsWizz Announces Partnership with Ripple
Ripple Will Use AdsWizz AudioMax to Power Programmatic Ad Buying in Malaysia Kuala Lumpur, Malaysia Sydney, Australia (November 14, 2019) – Today, AdsWizz, the leading global technology provider for digital audio advertising solutions, announced a new partnership with Ripple, an audience-focused digital media, broadcast and commerce company, to leverage the AdsWizz AudioMax platform in powering...
AdsWizz Earns Multiple Awards for Best Programmatic Technologies
We are thrilled to share that we were honored with not one, but three top awards at The Drum Digital Advertising Awards and Digiday Technology Awards galas held in New York on November 13 and 14 respectively. These awards reward programmatic performance and give recognition to the best in the programmatic and ad-tech industry. We’re...
AdsWizz Announces Availability of PodScribe, New Contextual-Targeting Solution for Podcasts
Today, AdsWizz, the leading global technology provider for digital audio advertising solutions, announced the availability of PodScribe, its contextual-targeting solution for podcasts. PodScribe provides valuable targeting and brand safety features for advertisers and enhances monetization for publishers. PodScribe has been in private beta for more than a year and has been tested with leading podcast...
AdsWizz Together with Spark and AI Music, Wins Best Media Elements/Audio OMMA Award
For over 10 years, the OMMA Awards (Online Marketing Media and Advertising) has honored agencies and advertisers credited with pushing the potential of digital advertising. So, we were absolutely thrilled to learn this week that we won OMMA’s Media Elements/Audio award, along with partners Spark Foundry and AI Music. We were also named finalists in the Programmatic Creative...
Demystifying Programmatic Audio: Q&A with Pierre Naggar, AdsWizz
Collaborative minds and leaders from across the media industry have worked closely with NPR to develop and launch a new podcast analytics technology: Remote Audio Data (RAD), a method for sharing listening metrics from podcast applications straight back to publishers, with extreme care and respect for user privacy.
AdsWizz & Big Mobile Successfully Track Increase in Store Visits Driven by Audio Ads
Audio Ad Tech is an Industry First, Measuring Nearly 2X Lift in Store Visits in First Campaigns in Australia Sydney, Australia (August 28, 2019) – Mobile engagement specialist Big Mobile has partnered with AdsWizz, the leading global platform for digital audio advertising, to implement tech that tracks unique visits to retail locations from specific audio...