The era of hyper-targeted ads isn’t fading—but it is transforming. As consumers demand more control over their personal data, privacy and trust are the new currency in digital advertising. For brands invested in digital audio, this shift opens up new opportunities—not just to comply, but to build deeper trust with listeners. Let’s explore how to...
There’s a certain buzz you feel walking into Podcast Movement. This year, at the Gaylord Texan Resort, it wasn’t just about audio anymore. It was about everything that surrounds it: video, social, live experiences, and the technology making it all possible. For AdsWizz and SiriusXM Media, this was our moment to show how far podcasting...
The shift toward creative agility is helping brands engage listeners with the right message, at the right moment, in the right tone, writes AdsWizz's Lindsay Lynch As audio continues to filter into every corner of our daily lives, whether through smart speakers at home, podcasts during commutes, or running mixes while working out, one thing is clear:...
A Q&A with Graham James, Regional Director, APAC Australia’s digital audio scene is booming—over 15 million people are tuning in weekly, and nearly half of households now have a smart speaker, according to Edison Research’s The Infinite Dial 2025 Australia. We sat down with Graham James, Regional Director, APAC at AdsWizz, to chat about what’s...
Read this article by our very own Guy Taylor, Senior Business Development Manager! Podcast advertising can no longer be ignored. It has become a strategic priority for brands seeking to connect with engaged, niche audiences. According to Edison Research’s The Infinite Dial UK 2025, 51% of UK adults aged 16 and over have listened to...
Take a look at this new piece in The Drum by Dave Sosson, Senior Manager, Business Development, Programmatic Demand North America! The podcast industry has moved well beyond its scrappy, audio-only roots. What began as a niche format has grown into a multi-platform ecosystem. Audiences still tune in to hear their favorite hosts, but now...
Podcasting has gone mainstream. What started as a niche medium is now a global audio powerhouse, with over 500 million listeners and more than 4.5 million shows. Although podcast audiences have grown significantly, monetization has not always kept up at the same pace. Many publishers continue to encounter challenges such as unsold inventory, underperforming campaigns,...
Take a look at this new piece in The Drum by Bianca Stanescu, Senior Director, Product Marketing! Podcasting in the UK is now mainstream, with 39% of adults listening weekly, nearly matching the US. This marks a clear shift in media habits as audiences choose content intentionally and expect relevance. Traditional ads don't cut it...
Audio advertising is more powerful than ever. Since the early days of radio, audio has enabled brands to connect with audiences in a cost-effective and high-impact way. Today, that impact is growing quickly. According to The Infinite Dial 2025 by Edison Research, 79% of Americans aged 12 and older, an estimated 228 million people, now...
Digital audio is booming, now reaching 228 million listeners—a 4% year-over-year increase that covers 79% of Americans aged 12 and up. And podcasts? Podcasts are thriving too, with 55% of the U.S. population, or 158 million people, tuning in monthly, according to The Infinite Dial Report 2025 by Edison Research. As listener numbers surge, brands...