It’s easy to think of trust as a background requirement rather than a growth lever. Earning and maintaining audience trust through strong privacy practices has become a real differentiator for publishers. In audio advertising, this trust serves as both a competitive advantage and a foundation for sustainable revenue growth. Listeners today expect relevant experiences and...
Impressions used to be enough. Today, they’re not. When management asks about performance, they’re not looking for reach alone. They want proof of impact. Conversions, return on ad spend, and measurable business outcomes now define success. Audio advertising is already driving action. What lags behind is how that impact gets measured. With 77% of digital...
Check out this new article in The Drum by Stacey Hultgren, Director, Ad Quality at AdsWizz and SiriusXM Media! Podcast audiences are changing faster than ad strategies, and that gap is starting to show. People are listening more across a wider range of markets, while ad spend remains narrowly focused. Brands that don’t adjust risk...
If previous years were the warm-up, 2025 was the year audio stepped fully into the spotlight. Technology matured, audiences spread across more platforms, and marketers continued using audio as a core part of the media mix. Across AdsWizz’s 2025 content, several clear patterns emerged that show how quickly audio advertising is accelerating and where it’s...
Advertisers aren’t questioning the value of audio anymore. This channel works, and everyone knows it. Recent insights from Edison Research show that digital and streaming audio now reaches 76% of Americans aged 12 and up, and 158 million people in the US listen to podcasts every month. With an audience that large, the real challenge...
Audio plays a different role in people’s lives than most media. Listeners bring streaming music, podcasts, news, and talk shows into their routines. A drive across town. A morning run. A few quiet minutes before bed. Beyond just entertaining, audio accompanies people. And it works: a 2025 Sounds Profitable study found that podcast advertising drives...
Podcasting has always been a medium built on intention. Listeners choose voices they trust, stay for full stories, and engage with a level of focus that most digital formats struggle to capture. That depth of attention continues to drive the growth of podcast advertising around the world. NumberEight’s new report, Global Podcast Advertising Compass, supported by...
Check out this new article in The Drum by Daniel Einhorn, Senior Manager, Content Marketing! The holidays tend to shake up everyone’s attention. Screens get pushed aside for conversations, travel, and last-minute errands, and the moments marketers usually rely on start to look completely different. Through all of that, audio holds steady.
AdsWizz's own Rowan Hamill explores how brands can win in the attention economy by cutting through multitasking behaviors and landing messages at peak receptivity. In today’s media environment, attention is a precious commodity. The attention economy is a marketplace where focus can be limited, and every channel and platform is competing to grab a piece...
Every year, Audio Days Paris feels like a special moment. A day when our industry pauses just long enough to look at where we’re going. This year carried a special energy. From the first session to the final conversations over lunch, you could feel how quickly audio is moving and how committed everyone is to...