People spend 20.5% of their media time listening to audio, according to Edison Research’s Share of Ear. Yet audio gets just 3.8% of ad investment, and digital audio just 1.7%, based on WARC/eMarketer spend data. That gap set the agenda for the third annual Audio Days London, where agencies, publishers, and creators came together to...
Anyone who spent time at this year’s Programmatic I/O in New York heard far more about outcomes than impressions, and a lot about the AI agents that may soon decide which media gets a shot at delivering them. For two decades, adtech has been built to find and reach people. If agents start doing the...
Every September, DMEXCO turns Cologne into the center of Europe’s digital marketing industry. This year, it brought more than 1,000 speakers to 17 stages under the motto “Scaling Intelligence,” a challenge to stop experimenting with AI and start putting it to work. And audio makes a good test case for that idea. I got to...
Podcast Movement brought its flagship conference to New York City for the first time, and it made a week of it. The Sounds Profitable Business Summit kicked things off at Terminal 5, putting publishers, platforms, and buyers in one room before the main conference took over. AdsWizz was there alongside SiriusXM Media, which hosted MrBallen...
For years, demographics have anchored media planning. They remain a valuable foundation, while today’s campaigns also benefit from a fuller view of the listener. That means understanding the context surrounding the moment your message arrives. Our new guide, Innovative Targeting in Digital Audio Advertising, covers the tools advertisers can use to reach listeners with more precision....
Don't miss this latest piece published in The Drum by Bianca Stanescu, Senior Director, Product Marketing. Audio advertising targeting goes beyond who is listening to consider where, how, and what they’re listening to. By using signals like device, content, and listening environment, advertisers can create more relevant experiences and get more value from every impression....
Check out this article in The Drum by Garrison Dua, VP of Demand, North America. As consolidation reshapes digital advertising, audio is giving buyers something that’s getting harder to find elsewhere: undervalued attention, rich contextual signals, and measurable performance. This article looks at why those advantages matter more as targeting evolves and major players build...
Digital audio ad spending hit $8.4 billion in 2025, and 64% of marketers are increasing their audio budgets this year. But bigger numbers do not automatically translate into better campaigns. The brands seeing the strongest performance aren’t just spending more—they’re running smarter campaigns. Too many campaigns still rely on broad targeting, static creatives, and reach...
Imagine a popular show drops a new episode at 6 a.m. By lunchtime, the biggest wave of listener downloads has already happened, but the episode is still sitting in a post-publish review queue. For every suitability-targeted campaign, those first impressions can never be recovered, even though the content is perfectly brand-safe. That’s the reality for...
Don't miss this article in The Drum by Rowan Hamill, Director of Business Development, UK! Podcast audiences in the UK have grown well beyond the niche many marketers still picture. But while listener habits have changed, plenty of media plans haven't. This article explores why brands need to rethink how they approach podcast advertising and...