Podcast Advertising Has Gone Omnichannel

Take a look at this new piece in The Drum by Dave Sosson, Senior Manager, Business Development, Programmatic Demand North America! The podcast industry has moved well beyond its scrappy, audio-only roots. What began as a niche format has grown into a multi-platform ecosystem. Audiences still tune in to hear their favorite hosts, but now...

Activate Smarter Audio Advertising With Contextual Targeting

Consumers have caught on to how their data is being used—and they’re tired of it. As traditional targeting methods come under increasing scrutiny, contextual targeting is emerging as the gold standard for delivering relevant, impactful advertising. It’s how leading brands drive results while respecting user privacy. Contextual advertising doesn’t rely on personal data but still...

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