When I stepped up to the microphone at The Hoxton Holborn to welcome our guests to Audio Days London 2025, the energy in the room was undeniable. Ninety-plus digital audio leaders, experts, and enthusiasts had gathered, coffees in hand, ready to dig into the future of audio. To break the ice, I asked a simple...
Category: Blog
Scaling Podcast Revenue With Smarter Programmatic Strategies
Programmatic advertising has taken over the digital world. It’s fast, automated, and helps advertisers stretch their budgets further. Globally, programmatic now dominates display ads, capturing nearly 90% of all spend in 2025 and accounting for more than 96% of new growth in the category. It also represents nearly three-quarters of connected TV buys. Now advertisers...
The Great Measurement Reset: Audio’s Brandformance Moment
Audio measurement is facing its most dramatic shift in years. The familiar benchmarks that once defined success are no longer enough. Advertisers want more than impressions and CPMs. They want proof that campaigns move the needle on awareness, engagement, and sales. For publishers, that makes this a pivotal moment. Those who can demonstrate audio’s full...
Built With Adtech: The Future of Digital Audio Advertising
Digital audio has taken its rightful place in the spotlight, trading its background hum for center stage. At SiriusXM Media’s Built with Audio event, its power and potential were on full display. Audio is how people start their mornings, stay motivated at the gym, and discover new perspectives through podcasts. It’s one of the most...
Hit the Right Note With Contextual Music Targeting
Ever Notice How the Right Song Can Change Your Entire Mood? Now imagine your ad appearing right then, in sync with that feeling. With contextual music targeting available across AudioMax, AudioServe, and AudioMatic, advertisers can reach listeners in the moments that matter most. With three powerful targeting capabilities, advertisers can now move past mood to...
AdsWizz at DMEXCO 2025: Audio Steps Into Its Next Chapter
Two days at DMEXCO 2025 in Cologne showed what the industry has been sensing for a while. Audio has become one of the most dynamic and culturally relevant parts of the media mix, and the energy in the halls and focus of the conversations made it clear that it now sits at the center of...
Instantly Scale Personalized Audio Ads With Synthetic Voice and Dynamic Creatives
What if Creating a Personalized Audio Ad Were as Easy as Writing an Email? In a world where attention spans are short and expectations are high, audio advertising needs more than a voice—it needs intelligence, speed, and personalization. That’s where Dynamic Creatives with Synthetic Voice come in—AdsWizz’s latest innovation that’s redefining how brands create and...
Privacy-Focused Audio Advertising: The New Standard for Reaching Digital Audiences
The era of hyper-targeted ads isn’t fading—but it is transforming. As consumers demand more control over their personal data, privacy and trust are the new currency in digital advertising. For brands invested in digital audio, this shift opens up new opportunities—not just to comply, but to build deeper trust with listeners. Let’s explore how to...
Podcast Movement 2025: Key Trends Shaping the Future of Podcast Advertising
There’s a certain buzz you feel walking into Podcast Movement. This year, at the Gaylord Texan Resort, it wasn’t just about audio anymore. It was about everything that surrounds it: video, social, live experiences, and the technology making it all possible. For AdsWizz and SiriusXM Media, this was our moment to show how far podcasting...
The New Context Code: Rethinking Audio Ads in an Always-On Listening World
The shift toward creative agility is helping brands engage listeners with the right message, at the right moment, in the right tone, writes AdsWizz's Lindsay Lynch As audio continues to filter into every corner of our daily lives, whether through smart speakers at home, podcasts during commutes, or running mixes while working out, one thing is clear:...