Check out this article by Garrison Dua, VP of Demand, North America. The rise in audio consumption presents a significant opportunity for advertisers to reach audiences. Yet, conventional methods of audio advertising have often fallen short in terms of convenience and effectiveness, leaving a noticeable gap between the potential of audio media and the investment...
Check out this article by Bianca Stanescu, Director of Product Marketing! According to Edison Research, people spend about 4 hours of their day listening to music, podcasts, or talk. Unlike its visual counterparts, audio content is incredibly powerful at capturing people’s attention. Audio commands attention like no other environment through the uniqueness of the human...
Check out this latest piece published in The Drum by Garrison Dua, VP of Demand, North America, and Daniel Einhorn, Senior Manager, Content Marketing. Audio advertising is experiencing a renaissance thanks to its unique ability to forge a personal bond with listeners. Listeners actively engaging in this medium develop a stronger cognitive and emotional association...
AdsWizz Kicks Off the New Year Highlighting Audio Innovation! Click Image to Enlarge The AdsWizz team started the new year with a bang at CES 2024 with an exclusive meeting space within the luxurious Sky Suites at ARIA Resort & Casino Hotel, where we showcased our innovative solutions shaping the audio advertising landscape. “At CES,...
At Podcast Movement 2023, Matt Mise, Head of Pacific Content, and Podcasts at Rogers Sports & Media, sat down with Justine Benjamin, Head of Global Marketing at AdsWizz and Simplecast, to discuss the business of podcasting. Hailing from Toronto, Canada, Matt plays a pivotal function in the Canadian marketplace. He oversees a diverse podcast portfolio,...
The surge in the popularity of podcasts over recent years is no secret. This wave has brought a significant uptick in podcast advertising as this medium is constantly evolving, both in complexity and impact. However, this rise has not been without its challenges. In an era where privacy concerns hold a prominent place in our...
Check out this latest piece by Brendan Kelly, Director of Ad Quality, AdsWizz and SXM Media. The digital audio advertising realm is undoubtedly experiencing a boom. According to Statista, the anticipated annual growth rate in ad spending from 2023 to 2027 is 6.04%, projected to lead to a market volume of approximately US$12.82 billion by...
Future of Media, an event held in London, UK, which featured AdsWizz branding and sponsorship throughout the venue, brought together industry leaders, visionaries, and trailblazers to shed light on the future of the industry, foster partnerships, and provide actionable insights for thriving in this transformative landscape, playing a pivotal role in shaping the next chapter...
In the ever-evolving landscape of podcasting, where a multitude of voices converge to convey stories, inform, and captivate, advertising has emerged as a swiftly expanding and influential force. Brands are keen to harness this vast potential and engage with the diverse and committed podcasting community. A Newcomer to Podcast Movement At Podcast Movement...
AdsWizz’s Showcases its Innovative Technology by Winning “Innovation In Audio Advertising” at the AdExchanger Awards In addition to a strong presence at Programmatic I/O 2023 New York, with prominent branding and a booth in the Live Exchange Zone, AdsWizz received an AdExchanger Award for “Innovation In Audio Advertising” for our campaign, “Sea-Doo uses precise local targeting...