In case you missed it, we partnered with Octave Audio at the 2021 RAIN Global Audio Evolution Summit on May 20th, 2021. You can watch our full presentation on-demand for a look into case studies demonstrating how audio works across the funnel, how powerful the combination of social and audio can be, and lastly how...
It was a great pleasure to return for another IAB Podcast Upfront and shed light on what is happening in the realm of programmatic buying, automated host-read ads, contextual and brand-safe targeting, and audio attribution. The 2021 IAB Podcast Upfront took place from May 11-13 for three days of digital audio content from some of...
We had a blast at this year’s On Air Fest, where we moderated two panels for lively conversations around monetization solutions for podcasters and the power of audio for independent creators. On Air Fest is the premier cultural event for audio creatives and inspired listeners, bringing together an expansive range of emerging and established voices...
In the pre-pandemic world, the time that most people turned to a podcast was during their morning or evening commute, so when the pandemic hit, the initial assumption was that we would see a decrease in audiences. In fact, the opposite was true. No longer confined to rush hour, consumers are turning to podcasts more...
A Walkthrough of All the Bells and Whistles of the AdsWizz Audio DSP (AudioMatic) An entertaining conversation between two audio adtech nerds around the power of dynamic ad insertion and the sophisticated podcast buying capabilities available today. In this deep dive Erik Barraud, SVP of Product at AdsWizz, will walk Bryan Barletta of Sounds Profitable...
Podcast listening, creation and advertising trends in 2020, and predictions for podcast adtech in 2021. A look back on 2020 Audio listening reached new heights in 2020. In February, Edison Research estimated 60% of the U.S. population (about 169 million people) were listening to online audio each week. By August, Nielsen reported 75% of people listen...
AdsWizz & AudioGO Recognized for Making Audio Ad Buying Accessible to All Each year, The Wires Global Awards recognizes leaders in adtech and martech across all aspects of media sales and media buying, celebrating the use of technology, expertise and innovation within the global advertising industry. Today, AudioGO, our self-serve audio advertising platform, was not only honored with...
Recognition Signals Success with New Programmatic Host-Read Platform For more than 10 years, the OMMA Awards (Online Marketing Media and Advertising) have honored agencies and advertisers that push the potential of digital advertising. This year, AdsWizz has been selected as a finalist in three categories: Excellence in Online Advertising for Podcasts/Digital Audio; Excellence in Online Advertising for Programmatic;...
During lockdown, people started listening to podcasts more frequently and for longer. With the world becoming increasingly virtual and screen-based, it’s only natural that people would turn to audio. Earlier this month, AdsWizz CEO Alexis van de Wyer presented at the 2020 IAB Podcast Upfronts, sharing insights on podcast advertising and listening trends, including growth,...
From the steady increase of monthly podcast listeners (currently at 104M Americans), to the 48% increase in ad revenue year-over-year –– podcasts are one of the biggest growth opportunities for publishers and advertisers. As long time supporters of this valuable and engaging platform, we continue to invest in and break ground with our podcast tech. With that,...