Audio has long been known to have powerful engagement and recall. The challenge with audio is in the way we consume it–while we exercise, commute, or do housework. When we do these activities, we’re not always able to take the desired action such as visit a brand’s website or make an online purchase. So how…
The ability of programmatic technology to enable precision targeting at scale is fuelling the explosion of audio advertising, says AdsWizz Business Development Director Ella Kerr-McCutcheon in this episode of MAD//Fest and Adswizz’s ‘MAD//Fest Moments’ video series.
Read the full press release here. Here at Adswizz, we’ve been hard at work in expanding our high-performance Audio Advertising tools with a new attribution solution. This solution for audio empowers advertisers to accurately measure the impact of their ads and maximize the effectiveness of each campaign while it’s still in progress. Last year, we...
AdsWizz, the global leader in digital audio and podcast advertising solutions, has expanded its tools with a new attribution solution. This solution for audio allows advertisers to accurately measure the impact of their ads and maximize the effectiveness of each campaign while it is still in progress. In a study of 600 campaigns that have used AdsWizz…
AudioOne and AdsWizz, the leading global technology provider for digital audio advertising solutions, have agreed to expand their partnership to sell audio advertising in Ireland from Soundcloud. AudioOne director Lee Thomson (pictured) said the partnership means advertisers now have the option of targeting SoundCloud’s inventory through the AdsWizz marketplace, via AudioOne.
The Automobile Association (AA) wanted to target the right people at the right time with a message that would drive listeners to their website, promoting its car breakdown cover. Utilizing the power of audio, the company wanted to reach its key demographic audience, overlaid with deeper levels of targeting, to reach an audience interested in…
AudioOne, the Dublin-based digital audio marketplace headed up by Lee Thompson, and AdsWizz, a leading global technology provider for digital audio advertising solutions, have agreed to expand their partnership to sell audio advertising in Ireland for Soundcloud, the music streaming platform. This partnership means advertisers now have the option of targeting SoundCloud’s inventory through the…
Prisma Media a retenu AdsWizz en tant que partenaire adtech pour la diffusion de ses campagnes publicitaires programmatiques audio. Avec plus de 50 podcasts et 3 000 shows répartis au sein de marques telles que Gentside, Capital, Télé Loisirs, NEON, Management ou encore Oh ! My Mag, Prisma Audio propose l’un des inventaires les plus…
Le groupe Prisma Media a retenu AdsWizz en tant que partenaire adtech pour la diffusion et la monétisation de ses campagnes publicitaires programmatiques audio. Prisma Media va proposer des publicités à insertion dynamique au sein de son catalogue de podcasts en achat direct ou en programmatique.
Il Gruppo 24 ORE ha scelto la piattaforma digitale AdsWizz per le inserzioni pubblicitarie in digital audio, su Radio24. Come si legge su “Il Sole 24 ORE“, la partnership con AdsWizz consentirà al Gruppo 24 ORE con Radio 24, di offrire agli inserzionisti “nuove opportunità di pianificazione attraverso strumenti più sofisticati e performanti sull’ampio archivio...