From Reach to Relevance: The New Era of Podcast Advertising is Here

Read this article by our very own Guy Taylor, Senior Business Development Manager!

Podcast advertising can no longer be ignored. It has become a strategic priority for brands seeking to connect with engaged, niche audiences. According to Edison Research’s The Infinite Dial UK 2025, 51% of UK adults aged 16 and over have listened to or watched a podcast in the past month, representing an estimated 25 million people. This marks a significant rise from previous years and highlights the medium’s growing reach and influence. But this growth is not just about reach; it's about relevance.

 

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