Check out this latest piece published in The Drum by Garrison Dua, VP of Demand, North America, and Daniel Einhorn, Senior Manager, Content Marketing.
Audio advertising is experiencing a renaissance thanks to its unique ability to forge a personal bond with listeners. Listeners actively engaging in this medium develop a stronger cognitive and emotional association that can lead to higher trust for brands. Brands can benefit significantly by focusing on contextual relevance to stand out in a fragmented digital landscape and build genuine connections with their audience.
