Audio Advertising: How Brands Can Build Trust Through Emotional and Contextual Connection

Check out this latest piece published in The Drum by Garrison Dua, VP of Demand, North America, and Daniel Einhorn, Senior Manager, Content Marketing.

Audio advertising is experiencing a renaissance thanks to its unique ability to forge a personal bond with listeners. Listeners actively engaging in this medium develop a stronger cognitive and emotional association that can lead to higher trust for brands. Brands can benefit significantly by focusing on contextual relevance to stand out in a fragmented digital landscape and build genuine connections with their audience.

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