Making Audio Advertising More Accessible for Small Buyers

Earlier this quarter we introduced a new service, AudioGO, in public beta. AudioGO is a self-serve audio ad platform that makes it easy for small businesses and agencies to directly buy audio advertising on premium audio services like Pandora and other premium publishers.


Our goal in creating AudioGO is to make audio advertising more accessible to buyers of any size who are looking to extend their digital marketing into audio. With AudioGO, advertisers can set up and run targeted campaigns in under 5 minutes.  They can track results in real time and pay via credit card.  If a buyer doesn’t have an audio ad, we’ll create one for them.


When we initially introduced the product in private beta a few months ago, we received a lot of positive feedback on how easy it is to use.  Small buyers also like the fact that they can easily run ad buys for small amounts ($250 minimum) on leading audio properties, and track progress in a simple dashboard.


Speak Directly to Your Target Audience

With AudioGO, your advertising will be heard by only those you want to reach.  You can target your audio ads by age, gender, location (State, MSA, DMA, or county), music genre, language (English or Spanish), and time of day.  And with only a $250 minimum spend, your small business can speak to your specific target audience on the most listened to music services in the US.  Since we aggregate multiple premium publishers on one buying platform, you’re better able to target by audience rather than by publisher,  making it easier to get your message heard in local markets. Not only that, you get the confidence and peace of mind that your ads are running on the largest and most trusted services in the world.


Designed for Small Businesses
With AudioGO, we’ve specifically designed the experience for smaller buyers and those who may be new to audio.  Many of our beta advertisers told us they wanted to get started with audio ads, but had no idea where to begin.  Or, some told us they  didn’t have an audio ad. Others said they didn’t meet minimum spends for the large premium publishers.  Our goal is to make audio advertising accessible to everyone, regardless of the size of your business or your budget.  And to make it easy to get started so you can be up and running in mere minutes.


The Power of Audio

The average American listens to over 32 hours of audio each week.  Audio has become an integral part of our everyday lives, and because of that, audio advertising offers a tremendous opportunity to reach your customers and engage with them on a whole new level. According to a 2017 Nielsen Media Lab Study, audio ads increase ad recall by up to 24 percent over display.


Many of our small business customers understand that with the recent growth of podcasts, smart speakers, and streaming music, adding audio advertising to the mix is becoming increasingly important.  Not only that, audio as a medium is safe for brands, and has a very emotional connection with the listener. Though audio has been growing faster as an advertising medium than both digital and video for the past three years, there hasn’t been  a simple way for small businesses and agencies to harness the power of audio. Until now.


Here’s to helping small businesses become not so small.


— Alexis van de Wyer, CEO, AdsWizz

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