SXM Media, the combined sales group of SiriusXM, to continue to represent SoundCloud in the sale of U.S. advertising
January 31, 2023, NEW YORK, NY — SoundCloud and Pandora today announced the renewal of their advertising sales agreement. SXM Media, the combined sales group of SiriusXM, will continue to serve as the exclusive advertising representative for SoundCloud into 2024. Following the success of the original agreement, which launched in 2019, the extension enables advertisers and brands to continue purchasing SoundCloud’s U.S. advertising inventory directly through SXM Media.
The agreement leverages SXM Media’s direct sales capabilities, targeting data, audio programmatic product, and innovative ad-tech solutions through AdsWizz, a subsidiary of SiriusXM. Through SXM Media, advertisers can access SoundCloud’s young, engaged, and diverse audience, 80% of which identify as Gen Z or Millennials, and tap into the platform’s unique, global community of engaged artists and creators. As the only music platform at scale that enables direct connection between artists and fans, SoundCloud has 130 million engaged fans, 40 million artists and has jump-started the careers of global superstars including Billie Eilish, Ugly God, and Doja Cat.